Senior Social Media Manager

Job ID: 522713

Oldcastle® APG, a CRH Company, is North America's leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer's portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard® hardscape, Echelon® Masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.

Job Summary

The Senior Social Media Manager is a strategic and hands-on leader responsible for elevating the organization's presence across all social channels. This role oversees a team of two Social Media Managers and serves as the internal owner and day-to-day steward of corporate social media, senior leadership LinkedIn, and an additional brand account.

The ideal candidate is equal parts strategist, storyteller, and data-driven decision-maker - someone who can zoom out to set vision and zoom in to execute with precision. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.

• This position is hybrid and located at our Corporate office in Atlanta, GA.

• Lead, mentor, and develop a team of two Social Media Managers, setting clear goals, priorities, and performance expectations.
• Foster a collaborative, creative, and accountable team culture.
• Manage workload distribution across accounts and oversee day-to-day content calendars.
• Serve as the primary escalation point for approvals, brand decisions, and cross-functional alignment.

• Own the strategy and output for senior leadership LinkedIn profiles, managed in partnership with an external agency.
• Serve as the primary liaison between the agency and internal stakeholders, translating brand voice, business priorities, and executive narratives into compelling content briefs.
• Review and approve all content before publication, ensuring accuracy, tone, and alignment with corporate messaging.
• Track performance metrics and hold the agency accountable to defined goals and deliverables.

• Co-own the corporate social media presence alongside the Corporate Communications team, maintaining a consistent and unified brand voice.
• Collaborate with Corporate Comms to align social content with broader communications strategy, press releases, and company announcements.
• Manage content planning, publishing cadence, and community engagement across all corporate channels.
• Serve as the social media subject matter expert in cross-functional content reviews and editorial meetings.

• Oversee social media strategy and execution for an additional brand account, ensuring content is platform-native, audience-relevant, and brand-consistent.
• Guide creative direction in collaboration with design and content teams.
• Monitor community engagement and ensure timely, on-brand responses.
• Identify growth opportunities specific to the brand's target audience and business objectives.

• Develop and own the annual and quarterly social media strategy across all accounts, aligned to broader marketing and business objectives.
• Identify opportunities on emerging platforms and capitalize on cultural trends to drive brand awareness and engagement.
• Build and maintain a cohesive cross-channel content calendar.
• Continue to evolve channel-specific playbooks, brand voice guides, and governance frameworks to ensure consistency at scale.

• Define, track, and report on KPIs across all social accounts, including reach, engagement, follower growth, impressions, and conversions.
• Deliver regular performance reports to senior leadership with clear insights and actionable recommendations.
• Leverage data to continuously optimize content strategy, posting cadence, and channel mix.
• Monitor the competitive landscape and benchmark performance against industry standards.

• Set ambitious, measurable performance targets in partnership with Brand and Social Media Managers.
• Champion a test-and-learn culture, piloting new content formats, organic campaign ideas, and audience strategies.
• Collaborate with paid media and performance marketing teams on social advertising strategies as needed.
• Translate business goals into social-first campaigns that build brand equity and deliver measurable outcomes.

• 6+ years of social media experience, with at least 2 years in management or team lead role.
• Bachelor's degree in marketing, Communications, Journalism, or a related field.
• Proven experience managing agency relationships and executive or leadership social profiles.
• Deep platform expertise across LinkedIn, Instagram, X (Twitter), Facebook, and emerging channels.
• Strong analytical skills with the ability to translate data into strategic decisions.
• Excellent written communication skills and a sharp eye for brand voice and storytelling.
• Experience collaborating cross-functionally with Communications, Brand, and Creative teams.
• Highly organized with the ability to manage multiple accounts, priorities, and deadlines simultaneously.
• Experience in a corporate or enterprise environment.
• Familiarity with social media management tools such as Sprinklr, Sprout Social, or Hootsuite.
• Background in content strategy, editorial planning, or digital marketing.
• Experience with paid social media campaigns and budget management.

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion