Sr. Manager, Japan Marketing - 11076

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Sr. Manager, Japan Marketing at Coupa:

We are looking for a proactive and dynamic individual who thrives in a fast-paced environment. As the Sr Manager of Japan Marketing, you will need to be hands-on, unafraid to dive into the details of execution, and have fun. You will be a driving force behind our regional marketing efforts, working closely with sales leaders and partners to develop targeted plans, host impactful events in cluding our flagship event, Inspire Tokyo, and optimize lead generation - partnering and managing the Account development function. If you possess a creative mindset, a keen eye for problem-solving, and a passion for delivering results, then this role is your chance to make a significant impact in the Japan Region.

What You'll Do:

• Work closely with sales leaders and partners to define a region-specific marketing plan that supports targeting key accounts.
• Plan, and host online and in-person events to create new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships.
• Manage and partner with our ADR team to optimize the marketing/lead funnel for quality and consistency of leads, and enable consistent, relevant, and effective follow-up to increase conversion rates from lead to opportunity.
• Partner with marketing operations to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails.
• Be the lead for our flagship event, Coupa Inspire Tokyo 2026.
• Work closely with the integrated marketing managers to ensure consistency with strategic GTM themes and campaigns as well as PR and Media.
• Support various other marketing channel engagement projects to drive pipeline and revenue for the field team.
• Be hands-on with related functions, including Customer Marketing, Content & Channel.

What You Will Bring to Coupa:

• BA/BS or equivalent working experience
• Minimum 7 years of experience as a Regional Marketing Manager
• Experience with organizing events at both small and large scales.
• Excellent project management skills
• Strong communicator and creative thinker - collaborative
• Proficient in Salesforce and marketing automation tools (preferably Marketo)
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Ability to juggle multiple tasks & wear multiple hats
• Confident on a tradeshow booth to assist in our Product pitch

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

Please be advised that inquiries or resumes from recruiters will not be accepted.

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Client-provided location(s): Tokyo, Japan

Job ID: Coupa-95f8996d-a84f-4090-88ba-606ea4585902

Employment Type: OTHER

Posted: 2026-01-09T18:29:52