Director, Demand Generation - 11554

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

What You'll Do

• Multi-Channel Strategy: Own top-of-the-funnel growth and accelerate pipeline velocity through a cohesive digital roadmap including the website, SEO/SEM, AEO, paid social, and content syndication.
• Precision ABM: Partner with the Integrated Campaigns and Sales teams to deploy targeted "always-on" and bespoke digital plays for Tier 1 accounts.
• Global Matrix Collaboration: Work seamlessly with Global Corporate Marketing to adapt brand-level initiatives for local relevance in EMEA and APAC markets, as well as INTL integrated marketing function to align closely with Sales Campaigns.
• Regional Field Communications: Own the Digital Demand engine across the region including close collaboration with field leaders, providing confidence around strategic approach, channel selection and regular reporting and results updates.
• Funnel Optimisation: Implement advanced lead nurturing programs to seamlessly guide prospects through the international sales funnel from awareness to consideration to purchase
• Data-Driven Optimisation: Establish a strict "test-measure-learn" framework . Utilise data and analytics tools to track key performance indicators (KPIs) and provide consistent, actionable reporting to stakeholders .
• Budgetary Stewardship: Institute a "value creation" mindset across all international planning activities, managing operational budgets effectively .

What You Will Bring to Coupa

• Revenue Focus: You think in terms of "Pipeline Generated" and "Revenue Influenced," not just "Clicks" and "Impressions."
• 15+ Years of Experience: You've spent significant time mastering the digital landscape in a manager capacity, specifically within the B2B SaaS or Fintech space.
• Strategic Mindset: You can zoom out to build a 12-month strategy and zoom in to optimise a $60k/month paid media spend.
• ABM/AI Expert: Deep experience with intent data platforms (e.g., 6sense, Demandbase, Usergems, Clay) and executing digital plays that move the needle on specific accounts.
• Matrix Native: You are adept at navigating complex, global organisations, influencing stakeholders across time zones and departments without direct authority.
• Tech Stack Savvy: Expert-level knowledge of Salesforce, Marketo (or similar MAPs), and the modern ad-tech stack.

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

Please be advised that inquiries or resumes from recruiters will not be accepted.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Client-provided location(s): Flexible / Remote

Job ID: Coupa-acaf1758-13d0-46b8-bdd8-897745a2cb0a

Employment Type: OTHER

Posted: 2026-07-03T18:29:55