Senior Marketing Specialist - India | Field Marketing (Enterprise SaaS)

Senior Marketing Specialist - India (Field Marketing - Enterprise SaaS) | Hybrid | Mumbai or Pune

Function: Marketing

Level: Specialist

Reports to: Senior Marketing Mgr, Core Mkts

Role Overview

The Snr Marketing Specialist is responsible for the execution of revenue marketing programs that support new logo pipeline activity in India.The role executes programs aligned to the India GTM plan, with a focus on pipeline contribution, conversion, and engagement of priority segments and named accounts across mid-market and enterprise customers.

In This Role You Will

• Execute revenue marketing programs aligned to the India plan, including executive events, third-party and sponsored events, webinars, and regional campaigns • Localise messaging, content, and assets to ensure relevance for buyers and buying groups.

• Coordinate with shared marketing services to activate digital, ABM, and paid components where required.

• Align program execution with Sales and BDR teams against priority accounts, segments, and pipeline needs.

• Support pre and post program follow-up motions and named-account activation plans.

• Manage day to day delivery of events and programs, including agendas, speakers, vendor alignment, and on-the-day execution where applicable.

• Work with the Marketing Specialist to ensure logistics, administration, and vendor coordination are handled efficiently.

• Track program-level pipeline contribution, engagement, and conversion.

• Provide timely and accurate inputs for pipeline reporting, QBRs, and post-program reviews.

• Escalate execution risks, delivery issues, or performance gaps to the Associate Director.

Measures of Success

• Lead > MQL conversion ≥20% for applicable programs

• MQL > Prospect conversion ≥30% for applicable demand programs

• Engagement of ≥30% of named target accounts per quarter

• Cost per MQL below USD 500 for demand-generating programs

• ≥95% of planned programs delivered on time and to brief

You've Got What It Takes If You

• 2-3 years' experience in B2B marketing execution, preferably in SaaS or technology

• Experience executing field, event, and regional marketing programs

• Hands-on experience with Asana (or equivalent), Marketo (or equivalent), and Salesforce

• Comfortable working with Sales and BDR teams in long sales-cycle environments

• Strong organisational skills, attention to detail, and commercial awareness

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