Senior Content Marketing Manager

We are seeking a content leader to help deliver Cornerstone's content strategy and elevate how we create, optimize, and activate high‑impact content across the buyer journey. This role requires a strong blend of marketing expertise, practitioner‑level HR domain knowledge, and the ability to turn complex workforce insights into compelling narratives that fuel demand, strengthen our authority in the market, and improve AEO performance.

The Senior Manager will lead the development of top of funnel content, including major research reports, infographics, and digital content experiences, while also operationalizing AI‑powered workflows to increase efficiency and speed. This role will also play a critical part in scaling Cornerstone's AEO readiness by ensuring content structures, formats, and activation plans align to modern buyer behaviors and search engines optimized for AI. This position demands a strategic executor who excels at cross‑functional leadership, creative direction, and end‑to‑end content ownership-from research and writing to activation and performance evaluation.

In this role you will...

• Lead the development of high‑value, research‑driven content assets including eBooks, whitepapers, research reports, infographics, and strategic narratives that articulate workforce trends and HR technology value.
• Translate HR and workforce insights into authoritative thought leadership, ensuring content depth, narrative clarity, and strong resonance with HR, learning, and talent audiences.
• Advance Cornerstone's AEO strategy by structuring content for discoverability in AI‑powered search, improving content completeness, authority, and alignment to buyer intent.
• Operationalize AI‑enabled content workflows, leveraging generative AI tools to support research synthesis, content expansion, optimization, personalization, and multi‑modal content creation.
• Drive cross‑functional content alignment with campaigns, brand, demand generation, product marketing, and field marketing teams to ensure unified storytelling and pipeline impact.
• Own activation strategies for major content assets, ensuring coordinated promotion across social, campaigns, sales enablement, website, and partner channels.

• Content development - Creating high-quality assets including reports, blogs, and infographics
• Brand marketing and storytelling - Crafting clear, compelling narratives tailored to audience and channel
• Written communication - Strong writing across formats, from thought leadership to web copy
• Project management - Driving complex content workflows and timelines to completion
• Editorial judgment - Ensuring clarity, tone, structure, and alignment with brand standards
• AI tools fluency - Using generative AI for research, writing, and content optimization
• Cross-functional collaboration - Partnering across teams to align content with business goals
• Content analytics - Using performance data to optimize content and guide strategy

• 6-8+ years in B2B content marketing, workforce research, HR tech, or a related HR practitioner role with strong content creation responsibilities.
• Experience leading research-based content or translating HR practitioner knowledge into marketing-ready narratives and assets.
• Demonstrated ability to apply AI tools across content development, research synthesis, optimization, or multi-modal content formats.
• Proven track record delivering content that supports campaigns, product launches, SEO/AEO goals, and brand storytelling.
• Experience coordinating with cross‑functional teams including product marketing, demand generation, brand, and external agencies.
• Ability to operate autonomously in a fast-paced, high‑output environment with strong ownership and accountability.