Digital Marketing Manager

We're looking for a Digital Marketing Manager with deep expertise in LinkedIn advertising to join our growing digital team. This role is the paid social counterpart to our Paid Search Specialist, with a strong focus on building and optimizing full-funnel LinkedIn campaigns across various paid social tactics.

While the majority of your time will be spent on LinkedIn strategy and execution, you'll also support light third-party media buys and programmatic efforts as needed-especially when they align with broader campaign objectives.

In This Role You Will..

• Own the strategy, execution, and performance of LinkedIn ad campaigns across the funnel

• Advise internal stakeholders on LinkedIn ad formats (e.g., Sponsored Content, Message Ads, Conversation Ads, Lead Gen Forms) and match formats to campaign goals

• Analyze campaign performance and provide actionable optimization recommendations regularly

• Partner with campaign managers and content leads to ensure creative and copy align with LinkedIn best practices

• Build and maintain campaign tracking, working with analytics to ensure clean measurement

• Stay ahead of LinkedIn platform updates, new ad types, and industry best practices

• Support reporting deliverables for cross-functional teams and senior leadership

• 5+ years of experience in B2B SaaS digital marketing with a heavy emphasis on LinkedIn Ads

• Deep expertise in LinkedIn Campaign Manager and the nuances of LinkedIn's advertising ecosystem

• Proven ability to optimize ad performance across different objectives (awareness, engagement, ABM, lead generation)

• Strong understanding of ad creative best practices on LinkedIn

• Analytical mindset with experience pulling insights from performance data

• Experience with other platforms (e.g., programmatic DSPs or third-party media vendors) is a plus but not required

• Highly collaborative, with the ability to work across marketing, creative, and analytics teams

• Experience with Salesforce, Marketo, or similar CRM/marketing automation platforms

• Familiarity with UTM parameters, attribution models, and B2B conversion journeys

• Working knowledge of ABM tools or intent data platforms (e.g., 6sense, Bombora)