Customer Marketing Specialist

The Customer Marketing Specialist supports customer advocacy, engagement, and expansion marketing activity across APJ.

The role is responsible for the execution and coordination of installed-base customer marketing programs, including advocacy, community, and engagement initiatives, in support of expansion objectives.

In this role you will:

• Execute customer advocacy, engagement, and expansion marketing programs across APJ

• Coordinate timelines, deliverables, and inputs across Marketing, Sales, and Customer Success

• Support campaign setup and execution in marketing and CRM systems in partnership with Marketing Operations

• Manage customer reference requests, including identification, approvals, scheduling, and tracking

• Coordinate development and delivery of advocacy assets with Content and Creative teams

• Support Champion programs, customer recognition activity, and Go-Live milestones

• Support planning and delivery of APJ User Groups and virtual community programs

• Manage swag, gifting, and basic vendor coordination for customer programs

• Maintain seller-facing expansion assets to ensure accuracy and availability

• Prepare reporting across advocacy, engagement, community, and expansion activity

• Maintain accurate data and disciplined use of marketing and project management tools

• Customer marketing programs are delivered on time and executed accurately

• Reference requests and program activity are coordinated effectively

• Advocacy, community, and engagement activity is tracked and reported accurately

• Expansion support materials are maintained and available for internal teams

• Approved tools and processes are used consistently

• 2 years' experience in B2B marketing execution or operations

• Strong organisational skills and attention to detail

• Experience using marketing and CRM tools (e.g. Marketo, Salesforce, Asana)

• Clear written communication and stakeholder coordination skills

• Experience supporting regional or multi-market teams preferred