Account-Based Marketing Manager

Cornerstone is looking for an International ABX Manager to join our ABX team. If you are a proactive, collaborative, and data-driven marketer who loves building and optimizing account-based programs for enterprise and strategic accounts, this role is for you. You will own the execution and optimization of ABX campaigns across key International Markets, partnering closely with field marketing, sales, product marketing, digital, global campaigns and BDRs to drive pipeline, win rates, expansion ARR, and engagement in our most important accounts.

In this role you will...

• Own the day-to-day execution and optimization of ABX campaigns for enterprise and strategic accounts across key INTERNATIONAL regions (including UKI, DACH, France, Nordics, Spain, Italy, ANZ, India, Japan and Asia).

• Run and refine 1:1 and 1:Few ABX programs for priority accounts and segments, balancing existing global plays with region-specific needs.

• Launch new ABX campaigns and experiments that expand the tactics and strategies currently in use, testing and iterating based on performance.

• Orchestrate digital-first, multi-channel programs across ads, email, SDR plays, web personalization, direct mail, and content hubs to engage and advance target accounts through the funnel.

• Work hands-on in platforms such as Marketo, Salesforce, 6sense, LinkedIn, and PathFactory to build, launch, and optimize the programs that power your ABX campaigns.

• Partner closely with the EMEA Field Marketing Manager to connect ABX campaigns with in-person events, webinars, and industry moments, ensuring cohesive account experiences across channels.

• Collaborate with the global digital/lead generation team to align inbound and ABX motions, ensuring prospects and customers in target accounts receive a consistent, high-impact experience.

• Hold regular working sessions with field marketing, sales, and BDR teams, so everyone understands the ABX strategy, their role in each motion, and the plays and assets available to them.

• Act as the connective tissue between global ABX, regional field marketing, sales, BDRs, and other partners to ensure ABX campaigns land effectively in the region.

• Create, maintain, and socialize clear ABX playbooks that guide field marketing, sales, and BDR teams in planning, activating, and optimizing account-based campaigns across EMEA.

• Own monthly and quarterly ABX performance reporting for EMEA, with a clear focus on pipeline from target accounts, win rates in strategic accounts, expansion ARR, and account engagement metrics.

• Translate data into insights and recommendations, highlighting what's working, what's not, and what should be tested next to improve impact in your region.

• Continuously identify opportunities to improve processes, workflows, and collaboration around ABX in EMEA, helping to scale best practices across accounts and segments.

You've got what it takes if you...

• Have 5-8 years of B2B marketing experience, with solid hands-on experience in ABM and/or ABX for enterprise or strategic accounts.

• Have a proven track record executing multi-channel, account-based programs that influence pipeline creation, conversion and acceleration to closed won arr for new and existing clients.

• Are confident working directly in a marketing automation platform (ideally Marketo) and CRM (Salesforce) and have experience with at least one ABM/intent platform. Experience with 6sense and PathFactory is a strong plus but not strictly required.

• Are a collaborator who enjoys partnering with field marketing, sales, and BDR teams, and you're comfortable leading cross-functional working sessions to move campaigns forward.