Senior Project Lead, Social Media

Overview

We are seeking a highly strategic and results-oriented Senior Project Lead to manage Chick-fil-A's presence across all national social media channels. This role is pivotal in developing and executing a comprehensive organic social media strategy that drives brand engagement and community growth, while also leading the planning, execution, and optimization of paid national social advertising campaigns to achieve key marketing objectives. The ideal candidate will possess a deep understanding of social media trends, platform algorithms, and paid media best practices, with a proven ability to translate insights into actionable strategies and measurable results.

Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.

Responsibilities

Organic Social Media Strategy & Management:

• Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives.
• Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV.
• Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms.
• Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience.
• Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge.
• Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform.
• Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants.

• Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms).
• Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI.
• A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance.
• Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization.
• Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences.

• Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals.
• Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders.
• Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation.

• Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution.
• Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives.
• Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team.

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business
• Social Media Strategy & Management experience
• 4+ years of experience
• Campaign experience with a National Brand, Marketing Agency, or Social Platform
• Agency Management experience
• Paid Social Experience
• Content creation experience

• 6+ years of experience
• Master's degree