Sr. Growth Marketing Manager
About Checkr
Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.
We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.
About the team/role
Checkr is hiring a Senior Growth Marketing Manager to drive pipeline and self-serve revenue growth for our Truework business. This role will report to Checkr’s Sr. Director of Growth Marketing and will be instrumental in shaping and scaling acquisition, onboarding, and retention across growth marketing channels (SEO, AEO, website conversion optimization, paid search, paid social & display, affiliate, email). The ideal candidate will have a generalist growth marketing background and is comfortable leading complex, high-priority initiatives that don’t have an established playbook. You’ll operate with high autonomy, build strong cross-functional partnerships (Product, PMM, Sales, Brand/Creative, RevOps, Data, Web/Eng), and deliver measurable impact against company KPIs.
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What you’ll do
- Growth Strategy: Define acquisition, onboarding, and retention strategy spanning search (organic & paid), web, email, social, display, and more, while overseeing execution through appropriate team stakeholders.
- Channel Testing & Analytics: Rapidly identify, test, and scale new marketing channels to drive growth. Develop a framework for quick experimentation and iteration to assess channel viability and performance.
- Database Activation: Deploy strategies to re-engage aged leads and customers
- Conversion Rate and Funnel Optimization: Oversee website optimization, and partner closely with Product and Design to optimize self-serve (PLG) signup and onboarding experience.
- Paid Acquisition: Define and oversee all paid acquisition strategies to fuel new customer acquisition across search, social, display, and affiliate. Campaigns will be run in-house directly by you while programs scale, with the possibility of external support once traction is proven.
- SEO and AEO: Lead SEO and AEO strategy, identifying key content and technical gaps and opportunities for improvement.
What you bring
- 6+ years experience in digital/growth marketing, ideally in high-growth B2B tech environments. Experience working in a business with a PLG/self-serve acquisition funnel is strongly preferred.
- A creative, test and learn mindset, particularly when it comes to testing cutting edge AI solutions and tools.
- Strong analytical skills and a data-driven approach to decision-making.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics).
- A desire to constantly improve and zero patience for inefficiency.
- Self starter: go-getter attitude who likes to get things done on their own initiative.
What you’ll get
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental and vision coverage
- Unlimited PTO policy
- Monthly wellness stipend
Pay Transparency Disclosure
One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.
At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, Nashville, TN, and Santiago, Chile. Individuals are expected to work from the office 3 days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.
Equal Employment Opportunities at Checkr
Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.
Applicant Privacy Policy
If you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process.
*Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., name@checkr.com or name@ext.checkr.com).
Perks and Benefits
Health and Wellness
- FSA
- HSA
- Health Reimbursement Account
- Fitness Subsidies
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Birth Parent or Maternity Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
Office Life and Perks
- Company Outings
- Commuter Benefits Program
- Casual Dress
- Pet-friendly Office
- Happy Hours
- Snacks
- Some Meals Provided
Vacation and Time Off
- Leave of Absence
- Personal/Sick Days
- Paid Holidays
- Unlimited Paid Time Off
- Paid Vacation
- Sabbatical
Financial and Retirement
- Relocation Assistance
- Company Equity
- 401(K)
Professional Development
- Learning and Development Stipend
- Promote From Within
- Shadowing Opportunities
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program