Digital Marketing Manager

Pay range: USD $91.50 - $115,000.00 / Year

Your opportunity

At Schwab, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together.

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s). This role is expected to be in the office 4 days a week.

Positioned within the Digital Marketing Owned Channels organization, the Digital Merchandising & Messaging Team is seeking a passionate Digital Marketing Manager to help manage, analyze, and optimize the cross-channel client experience. We are driven by innovative digital strategies, thoughtful testing and research, and personalized content that deepens engagement and promotes findability across Schwab's digital ecosystem.

As our Digital Marketing Manager, you will support and enhance omni-channel client experiences across Schwab.com and the mobile app. You'll play a key role in delivering persuasive, intuitive, and personalized experiences that help clients find the products, services, and guidance they need to take action and reach their financial goals.

Responsibilities:

Digital Messaging & Homepage Experience

• Manage the digital messaging creative strategy and execution for retail homepages, ensuring all messages are timely, client-focused, and aligned with strategic priorities.
• Own the Prospect Homepage (pHome) and Client Homepage (cHome) marketing calendars in partnership with Investor Product Marketing, Trader Marketing, and Insights & Education Marketing-planning content, reviewing creative before publishing, and making updates as needed.
• Lead implementation activities, including gathering assets, creating tickets, testing experiences, and launching new homepage content.
• Consult on digital marketing best practices for homepage marquees, alerts, announcements, promo banners, and other message types.
• Partner with Brand, internal Creative Agency, Publishing, Product, and Trader Marketing teams to ensure creative adheres to mobile, accessibility, and Schwab Digital & Brand standards.
• Maintain pHome and cHome documentation and manage SharePoint and Confluence spaces, including publishing documentation, monthly performance reporting, and calendars.
• Collaborate with our Digital Store Experience Team (DSE) on A/B testing opportunities for pHome and cHome, as well as using the mixer for one-off tests to validate image/copy guidelines, call to action "CTAs", and other best practices.
• Update unowned but related web pages (e.g., FAQs) to maintain consistency and accuracy across the digital experience.

Client Experience & Website Operations

• Contribute to content updates across Schwab.com to ensure clarity, consistency, and alignment with client needs.
• Support client navigation improvements that enhance findability and overall user experience.
• Communicate regularly with stakeholders regarding the broader client-experience impact of homepage and messaging work.

Analytics & Optimization

• Track, report and share monthly program metrics, socializing insights with partners to inform business decisions.
• Conduct message audits, identify underperforming content, and recommend improvements.
• Recommend enhancements to deepen our message portfolio, refine strategy, and expand personalization opportunities.

What you have

To ensure that we fulfill our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have:

Required Qualifications:

• Bachelor's degree required with a strong business or marketing background.
• Three years of work experience, ideally in digital marketing or marketing program management.
• Strong project management and self-management skills; comfortable operating with high accountability and leading timelines directly with partners.
• Exposure to, or understanding of website operations, including site architecture, content management, CMS experience like Drupal, digital design systems, component page layouts, link management and troubleshooting techniques.
• Proven ability to build strong working relationships and trust across business lines.
• A proactive, independent problem-solving mindset.
• Highly organized, detail-oriented approach with the ability to prioritize and manage multiple concurrent efforts.
• Analytical orientation with the ability to synthesize qualitative and quantitative data, generate hypotheses, develop insights, and evaluate strategic trade-offs.
• Applicants must be currently authorized to work in the United States on a full-time basis without employer sponsorship.

In addition to the salary range, this role is also eligible for bonus or incentive opportunities

What's in it for you

At Schwab, you're empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration-so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you - both today and in the future:

• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance

Client-provided location(s): Austin, TX

Job ID: CharlesSchwab-2026-118521

Employment Type: OTHER

Posted: 2026-01-24T19:25:35