Associate Performance Marketing Analyst

Role overview

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at strengthening our position as a top online car shopping website. We're looking for a curious, highly analytical, and detail-oriented individual to join our team to support our International Mid-Funnel growth.

This role is centered on the operational execution and data integrity of our Mid-Funnel strategy, defined as campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads. You will be responsible for the end-to-end management, trafficking, and performance analysis of campaigns across high-growth international markets on channels including Google (YouTube, DemandGen), Meta, Programmatic, and other social platforms.

This is an ideal role for someone looking to launch a career in digital marketing. It requires a blend of operational rigor, quantitative interest, and collaboration. You will be supported by senior team members to learn complex ad technology platforms and help ensure every marketing dollar is accurately tracked. A successful candidate will be detail-oriented, comfortable working with complex ad technology platforms, and possess a strong desire to ensure every marketing dollar is accurately tracked and optimized for maximum international growth.

What you'll do

• Own with media activation, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360).
• Build and structure international campaigns within key platforms, including Demand & Video 360 (DV360), Meta, and other social channels.
• Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
• Serve as a subject matter expert for mid-funnel data, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
• Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
• Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all international activity.
• Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.
• Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
• Identify, explore, and run testing in new and emerging mid-funnel channels to expand the program's reach and efficiency.
• Communicate campaign results, key insights, and strategic recommendations to key stakeholders and senior leadership.

Who you are

• 0-2 years of professional experience in digital marketing, finance, analytics, or a related field.
• Familiarity with, or a strong desire to learn, major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads).
• Bachelor's degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred.
• Exceptionally detail-oriented: You take pride in data accuracy and checking your work.
• Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways.
• Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.
• Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment.
• Eager to learn, ask questions, and take initiative on operational tasks.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.

Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.

This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range

$59,000-$74,000 USD


Working at CarGurus

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

Client-provided location(s): Boston, MA

Job ID: CarGurus-CABCARUS7516300EXTERNALENUS

Employment Type: FULL_TIME

Posted: 2026-01-09T18:45:13