Brand Manager

Job Purpose and Impact

The Brand Manager will support the use specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. The role combines strategic thinking blended with hands on execution across insight mining, product management, marketing campaigns, media and GTM/Commercial alignment.

Key Accountabilities

• In collaboration with the account managers, support customer analysis for individuals or groups of customers using Cargill marketing tools.
• Participate in evaluating and modifying promotion or advertising programs.
• Working closely with sales and distribution partners to accumulate market knowledge and integrate market intelligence with the data reports.
• Define brand positioning, value proposition and communications strategy.
• Identify market issues and opportunities based on trends, competition and consumer insights.
• Help produce informational material for the sales force and communications media to reach maximum number of customers and prospects.
• Help plan, create and produce marketing, advertising and sales promotion materials to implement marketing strategies and sales objectives.
• Handle basic issues and problems under direct supervision, while escalating more complex issues to appropriate staff.
• Design channel specific execution plan in alliance with the sales team in General Trade, Modern Trade, CSD and Quick CommerceDrive brand presence across digital platforms, ecommerce and marketplaces
• Monitor performance metrics such as CAC, ROAS, engagement and conversions
• Other duties as assigned

• Bachelor's degree in a related field or equivalent experience
• Other minimum qualifications may apply

• MBA /PGDBM, Marketing from top business school
• 5-6 years sales & marketing experience preferable in FMCG, 1-2 years in brand management.
• Experience in digital and ecommerce will be an advantage.