Senior Marketing Events Specialist

Company Description

CapTech is an award-winning consulting firm that collaborates with clients to achieve what’s possible through the power of technology. At CapTech, we’re passionate about the work we do and the results we achieve for our clients. From the outset, our founders shared a collective passion to create a consultancy centered on strong relationships that would stand the test of time. Today we work alongside clients that include Fortune 100 companies, mid-sized enterprises, and government agencies, a list that spans across the country.

Job Description

CapTech’s Senior Marketing Event Specialist plays a vital role in planning and executing high-impact events that drive awareness, strengthen relationships, and support business growth across industries. We’re looking for an independent, detail-oriented professional who thrives in a fast-paced environment and can translate strategic goals into memorable event experiences for our clients.

• Lead the research and evaluation of high-impact events, providing strategic recommendations that shape CapTech’s overall event strategy, working closely with brand, industry, and sports marketing leaders.
• Lead the strategy, planning, and execution of client-facing and marketing events including sports marketing activations, industry conferences, receptions and dinners, thought leadership programs, and client hospitality.
• Partner with business development and industry teams to design event strategies tailored to key markets (financial services, healthcare, public sector, sports, energy and natural resources, and beyond).
• Manage end-to-end event logistics, from venue selection and vendor management to on-site coordination and post-event reporting.
• Oversee sponsorship activations and partnership engagements, ensuring alignment with brand and client priorities.
• Collaborate with internal creative and content teams to develop event collateral, signage, digital campaigns, and presentations that elevate the attendee experience.
• Track and analyze event performance metrics (attendance, engagement, lead generation, ROI) and share insights to improve future events.
• Manage event communications in HubSpot and other CRM tools — including landing pages, forms, email workflows, and follow-up campaigns.
• Support social media promotion and content scheduling to amplify event visibility and engagement.
• Maintain cross-functional communication with internal stakeholders, ensuring alignment on goals, budgets, and deliverables.
• Stay current on event trends and experiential marketing innovations, especially within sports and professional services.
• Travel as needed to support on-site event execution.

Qualifications

• BA/BS in Business, Marketing, Communications, or related field
• 5 years of professional experience in marketing, event management, or experiential marketing
• Proven event marketing success, including managing complex, multi-stakeholder events from concept through execution
• Strong project management, organization, and communication skills
• Proficiency in MS Office and CRM platforms (HubSpot, Salesforce, or similar)
• Experience in sports marketing, sponsorship activation, or B2B event planning preferred
• Creative thinker with the ability to adapt event strategies to diverse audiences and industries
• Collaborative team player with a proactive, solutions-oriented mindset

Additional Information

We want everyone at CapTech to be able to envision a lasting and rewarding career here, which is why we offer a variety of career paths based on your skills and passions.  You decide where and how you want to develop, and we help get you there with customizable career progression and a comprehensive benefits package to support you along the way.  Alongside our suite of traditional benefits encompassing generous PTO, health coverage, disability insurance, paid family leave and more, we’ve launched extended benefits to help meet our employees’ needs. 

• Learning & Development – Programs offering certification and tuition support, digital on-demand learning courses, mentorship, and skill development paths
• Modern Health –A mental health and well-being platform that provides 1:1 care, group support sessions, and self-serve resources to support employees and their families through life’s ups and downs
• Carrot Fertility –Inclusive fertility and family-forming coverage for all paths to parenthood – including adoption, surrogacy, fertility treatments, pregnancy, and more – and opportunities for employer-sponsored funds to help pay for care
• Fringe –A company paid stipend program for personalized lifestyle benefits, allowing employees to choose benefits that matter most to them – ranging from vendors like Netflix, Spotify, and GrubHub to services like student loan repayment, travel, fitness, and more
• Employee Resource Groups – Employee-led committees that embrace and incorporate diversity and inclusion into our day-to-day operations
• Philanthropic Partnerships – Opportunities to engage in partnerships and pro-bono projects that support our communities. 
• 401(k) Matching – Generous matching and no vesting period to help you continue to build financial wellness

CapTech is an equal opportunity employer committed to fostering a culture of equality, inclusion and fairness — each foundational to our core values.  We strive to create a diverse environment where each employee is encouraged to bring their unique ideas, backgrounds and experiences to the workplace. For more information about our Diversity, Inclusion and Belonging efforts, click HERE.  As part of this commitment, CapTech will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Laura Massa directly via email lmassa@captechconsulting.com. At this time, CapTech cannot transfer nor sponsor a work visa for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship.  

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Client-provided location(s): Atlanta, GA

Job ID: 6d1c2f03-34bf-4be8-9db7-e54e84c1a308

Employment Type: OTHER

Posted: 2025-11-04T15:09:17