Sr. Associate, Email Marketing Strategist | Retail Bank

Sr. Associate, Email Marketing Strategist | Retail Bank

We are seeking an innovative and data-driven Senior Associate, Marketing Strategist to join our Retail Bank Marketing team. This associate will play a critical role in executing and shaping our customer engagement strategy for checking products. This role will support our Email Marketing Strategy team, and will be responsible for the execution, performance analysis, and optimization of our email marketing campaigns. This is a powerful opportunity to take your marketing and analytical skills to the next level while making a tangible impact on our customers and business.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture a culture that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration, and encourages innovative ideas.

This position can be located in: New York, Wilmington, McLean, Chicago and Richmond while offering a flexible work environment and schedule.

Key Responsibilities:

• Partner with the Email Marketing Strategy checking lane lead to plan and implement email campaigns that deepen engagement with existing checking customers.
• Build and execute a robust, always-on testing platform to identify new opportunities with customer segments, creatives, and experiences that drive engagement.
• Analyze campaign performance and synthesize insights to shape broader engagement strategies and optimize our email marketing program.
• Manage the end-to-end creative development process for multiple campaigns, from writing effective creative briefs to trafficking final assets.
• Coordinate with internal cross-functional teams, including business partners, creative, legal, compliance to ensure campaigns are executed flawlessly and on schedule.
• Act as a subject matter expert on email best practices, continually seeking out new ideas and opportunities to innovate and improve the customer experience.

• Brings a rigorous test-and-learn mindset, with a passion for leveraging data to uncover insights that shape strategy.
• Is a proactive "self-starter" with a strong ownership mentality and the ability to prioritize workloads and learn new tools quickly.
• Possesses strong organizational and project management skills, with the ability to manage the details of multiple projects, deadlines, and changing priorities.
• Is a collaborative team player with excellent communication skills, comfortable working with high-performing teammates and partners across the enterprise.
• Has a curious mindset, ready to dig in on consumer behaviors and marketing trends to inform campaign improvements.

• At least 2 years of experience in digital marketing, with a focus on email.
• At least 2 years of experience in planning, executing, and analyzing marketing programs.
• At least 2 years of experience managing creative processes and partnering with creative teams.

• 1+ year of developing Marketing Strategies leveraging SalesForce Marketing Cloud
• Experience with Workfront
• 3+ years of experience in email marketing.
• 3+ years of experience using Microsoft Excel or Google Sheets for data analysis and reporting.
• Experience in marketing for financial services or another highly regulated industry.
• Experience working with cross-functional teams in a matrixed environment.
• Experience at a digital marketing agency.