Senior Digital Marketing Specialist - Scaled Channels

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Overview

As Senior Digital Marketing Specialist - Scaled Channels, you'll be responsible for the optimization and success of a large and diverse portfolio of partners. You'll focus on executing commercial strategies that will support scalable growth and own operational execution across the partner lifecycle - onboarding, enablement, technical troubleshooting, performance optimization, and retention - with a strong focus on scalable support and engagement.

You will be responsible to help define, implement and support successful go to market, product and marketing strategies that deliver incremental business to Booking.com. You'll build campaigns using automation tools, data insights, and AI-driven workflows to engage hundreds of partners efficiently, while maintaining a proactive, commercial mindset to grow the channel's performance.

Key Job Responsibilities and Duties

• Own a large and diverse portfolio of partners - between 100-500 active partners - across verticals such as content, travel, fintech, loyalty, media and B2B Wholesalers and aggregators. Help develop, coordinate and execute the commercial strategy and go-to-market for these partners, across a multi-vertical product portfolio (accommodations, cars, insurance, flights).
• Support partners using multiple integration formats: tracking links, APIs, cobranded experiences, and white-label platforms. Drive onboarding, implementation, and activation processes with precision and responsiveness.
• Drive partner engagement at scale through modular communications, training flows, tiered incentives, and lifecycle nudges - all powered by tooling and data, in collaboration with our digital marketing and operations team.
• Partner with Product in building self-serve and semi-automated solutions (e.g., onboarding hubs, partner portals, dashboards) to enable high-touch outcomes with low operational cost. Leverage CRM and AI tools (e.g. Salesforce, Gemini, Glean) to automate touchpoints and identify growth opportunities or risks. Collaborate with Commercial Excellence, Product and Data teams to develop AI-assisted optimization tools, such as content recommendation engines, performance scoring models, and churn-risk predictors that help continuously assess partner performance and quality
• Lead complex, multi-stakeholder projects without supervision, demonstrating high levels of autonomy and responsibility. Play a key role in strategic planning and execution, leveraging deep domain knowledge.
• Develop, Implement and lead scalable strategies for partners. Ability to apply scalable Commercial & Product strategy per partner types to improve performance, support their various integration types (tracking links, API…) and provide best in class experience. Leverage automation and work closely with our Ops & Product team to ensure reducing frictions and workload while identifying opportunities to optimise the management of partners at scale.
• Identify and escalate product or integration issues; work closely with tech and support teams to resolve blockers. Monitor performance KPIs (conversion rate, revenue, engagement) and optimize partner performance via A/B tests, promos, and personalized insights.
• Analyse and translate data to define scalable tactics. Ability to define, test, implement and improve strategies for partners in a scalable way. Monitor closely performance trends, identify opportunity or potential risks at scale to translate learnings into strategies.
• Maintain clean and consistent partner records across internal systems (CRM, BI, finance). Contribute to internal documentation, onboarding flows, and process improvements.
• Ability to lead projects cross-teams: close collaboration with various Ops & Product teams (AI/innovation, communication to partners, partners support, long-term strategy etc…).
• Analytically aware. Focusing on growth whilst balancing short, medium and long-term goals. Ability to translate data to define scalable tactics. Ability to define, test, implement and improve strategies for partners in a scalable way. Monitor closely performance trends, identify opportunity or potential risks at scale to translate learnings into strategies.

• 5-8 years of experience in partner management, affiliate marketing, or channel operations, ideally in a B2C tech, e-commerce, or travel company.
• Experience using tools like Impact, Partnerize, CJ, Salesforce, HubSpot, Looker, or equivalent.
• Experienced and comfortable with technical partner products: link tracking, API, product feeds, partner portals.
• Hands-on experience managing a large number of partners - long tail and mid-market - at scale. Strong operational mindset: organized, detail-oriented, and reliable under pressure.
• Experience in using data analysis to define scalable commercial strategies and in executing global GTM strategies and campaigns.
• Good interpersonal skills and ability to build a strong network internally.
• Solution oriented and result driven. Proactive, flexible and capable of working independently as well as working in a team
• Strong quantitative and analytical skills. Data-literate: able to interpret dashboards, investigate anomalies, and drive tactical improvements.
• Familiarity with AI or automation tools to manage communications, insights, or workflows is a strong plus.Extended and valuable network.
• Clear written and verbal communication, with a proactive approach to partner engagement and internal collaboration. Fluent in English spoken and written with one or two additional languages a strong plus.

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

• Let's go places together: How we Hire
• This role does not come with relocation assistance.