Product Manager - Native Ads

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

The Native Ads team (Native Advertiser & Traveller Experience) owns everything advertisers see and interact with for native/display advertising on Booking.com - from ad formats and placements to the landing-page and storytelling experiences that bring campaigns to life. We design and evolve a portfolio of native ad products that blend seamlessly into the traveller journey, ensuring ads are both high-impact for advertisers and non-disruptive for users. Our scope spans creative templates, new placements across web and app, media planning tools, and the insights that help advertisers understand and improve performance.

• Holistic Growth & Inventory: Own the end-to-end strategy for native ad monetization. You will define how ads naturally integrate into the traveler's journey across web and app to drive sustainable revenue without compromising UX.
• Targeting Logic: Drive the roadmap for targeting capabilities. Partner with Engineering and Data Science to improve relevance through audience segmentation, contextual signals, and intent-based matching to ensure the right ad reaches the right traveler.
• Full-Funnel Format Innovation: Lead the exploration and launch of high-performing ad experiences from homepage to search and apps. This includes not just the ad creative on the platform, but also the landing page experiences and post-click environments that drive advertiser RoAS.
• Roadmap Execution: Prioritize a short- to mid-term roadmap focused on high impact experiments and platform scalability.
• Lifecycle Management: Oversee the end-to-end delivery of placements, from technical requirement gathering to media planning tooling to go-to-market execution.

• A/B Testing: Design and execute rigorous A/B tests to validate hypotheses regarding ad placement, design and user behavior.
• Metric Ownership: Identify and track primary and supporting metrics to measure product success and inform future iterations.
• Analytical Decision-Making: Partner with Data Science and Analytics teams to analyze complex data sets and present actionable findings to stakeholders.

• Multi-Sided Discovery: Balancing two distinct 'customers.' You'll partner with UX and research teams to identify pain points in the ad experience, ensuring native placements enhance rather than hinder the traveler experience.
• Partner Value Proposition: Work with Product Marketing colleagues to optimize the marketing funnel for advertisers, from inspiration to conversion, through landing pages, B2B email messaging, and more.

• Cross-Functional Leadership: Act as the connective tissue between commercial goals and technical realities. You will navigate complex requirements from Legal, Privacy and Sales to build a compliant and competitive ad product.
• Technical Partnership: Work closely with Engineering Managers to understand the technical architecture (e.g., ad-server integrations, AWS migration) and advocate for necessary technical tradeoffs.

• 5+ years of experience within the advertising industry. While prior experience as a Product Manager is not strictly required, a deep functional understanding of the advertising ecosystem, including the interplay between DSPs, SSPs, Ad Exchanges and Ad Servers.
• Experience releasing impactful, user-facing features in a digital environment.
• High proficiency in A/B testing methodologies and a data-driven mindset for validating product concepts.
• Ability to connect the dots between technical infrastructure, data signals, and commercial value.
• Understanding of the evolving privacy landscape and its implications for targeting and measurement.
• Ability to take a high-level business request or a new regulatory requirement and translate it into a technical spec that engineers can actually build, being the "bridge" between Sales, Engineering, UX, Legal, and Privacy.
• Education: Bachelor's Degree in a relevant field.

• Let's go places together: How we Hire
• This role does not come with relocation assistance.