Manager, Marketing Technology

DPE (Digital Partner Ecosystem) aims to drive measurable impact for our accommodation partners by providing advice and support through our partner-facing digital touchpoints (Extranet, Partner Hub, email). We do this by delivering personalized, automated journeys and practical guidance across channels, offering information and support through our digital platforms. This is powered by educational and commercial content, personalized data points and insights, and hands-on actions partners can take.

About the role:

Lead the Marketing Technology function for Booking.com's Digital Partner Ecosystem, managing a team who enable thousands of accommodation partners through cutting-edge marketing automation. You'll define strategy across Push Channels (email, notifications, social media), Pull Channels (web/app banner orchestration), and Advanced Marketing Automations, while managing multi-million euro technology investments and building a high-performing team.

Key Job Responsibilities and Duties:

• Strategy & innovation: Define long-term MarTech vision across push, pull, and automation channels; drive implementation of Salesforce Marketing Cloud (MCE) and Data Cloud solutions
• Team leadership: Manage and coach Marketing Technology Leads, foster innovation culture, provide situational leadership across diverse channel expertise
• Business planning: Develop annual/half-year plans, prioritize backlogs across 3 channel areas, track success metrics, ensure GDPR and data privacy compliance
• Vendor management: Own relationships with external software providers (Salesforce, etc.), negotiate contracts, manage multi-million euro budgets
• Data ownership: Own data model, quality, and accuracy across marketing technology stack
• Stakeholder influence: Build productive relationships with marketing, analytics, product, and engineering teams
• Craft Development: Play an active role in developing the craft and building a guild of professionals

Role Qualifications and Requirements:

• 3+ years leading global marketing technology teams (B2B and high volume experience preferred)
• 5+ years in marketing technology and business analytics
• Strong technical expertise in Salesforce Marketing Cloud and Data Cloud (equivalent depth on other similar tools considered)
• Proven people management track record: building teams, coaching talent, driving change
• Expert in leading through influence - ability to drive outcomes without direct authority
• Business and technology acumen to translate strategic objectives into technical roadmaps
• Experience managing vendor relationships and multi-million euro budgets
• Exceptional communication skills to facilitate discussions with both execution teams and leadership
• Creative thinker with analytical mindset and experimentation culture

Requirements:

• Bachelor's degree
• 3+ years of people management experience
• B2B marketing technology experience in multinational environments

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

• Let's go places together: How we Hire
• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Client-provided location(s): Amsterdam, Netherlands

Job ID: booking-28583

Employment Type: OTHER

Posted: 2026-03-21T18:40:37