Lead, Marketing Technology

DPE (Digital Partner Ecosystem) aims to drive measurable impact for our accommodation partners by providing advice and support through our partner-facing digital touchpoints (Extranet, Partner Hub, email). We do this by delivering personalized, automated journeys and practical guidance across channels, offering information and support through our digital platforms. This is powered by educational and commercial content, personalized data points and insights, and hands-on actions partners can take.

Join Booking.com's Digital Partner Ecosystem team as a Lead, Marketing Technology. You'll build and scale a marketing automation Center of Excellence, helping us manage thousands of accommodation partners through digital channels and data-driven technology.

Key Job Responsibilities and Duties:

• Own marketing technology programs end-to-end: strategy, backlog, execution, and measurement
• Design and optimize complex multi-channel orchestration including web and app banner prioritization, conflict resolution, and rules management
• Consult and coach cross-functional teams on marketing automation best practices
• Drive innovation by researching trends and designing scalable MarTech solutions
• Control budgets, create business cases, and demonstrate ROI on technology investments
• Build strong relationships across product, engineering, and marketing stakeholder groups

Role Qualifications and Requirements:

• 5+ years of marketing automation experience with Salesforce Marketing Cloud and Salesforce Data Cloud
• Deep experience with orchestration complexity: banner prioritization rules, conflict management, multi-channel coordination
• Technical expertise in databases, API integrations, and CRM/CMS implementations
• Dual fluency: ability to work at technical depth with engineering teams AND business depth with marketing teams
• Strong influence without authority skills and problem-solving ability across organizational boundaries
• B2B marketing experience, ideally in multinational environments
• Excellent communication skills with ability to influence stakeholders at all levels
• Self-starter mindset with ability to lead cross-team initiatives

Nice to have:

• Localisation strategy experience and multi-language campaign management

Requirements:

• Bachelor's degree
• 5-8 years of relevant experience
• Experience working in fast-paced, rapidly changing environments

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

• Let's go places together: How we Hire
• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Client-provided location(s): Amsterdam, Netherlands

Job ID: booking-28582

Employment Type: OTHER

Posted: 2026-03-21T18:40:37