Lead, Global Communications- Channels, AI and Enablement
About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.As part of Booking Holdings, which includes brands like Priceline & Agoda, we're at the forefront of innovation and customer service in the travel industry.
Role Description:
This is a lead role within our Innovation & Enablement team, Global Communications, focused on channels, AI enablement, tooling, and measurement. You'll join a Global team primarily based in Amsterdam, with regional representation worldwide. This role leads the next phase: turning experimentation into embedded, scalable, and measurable impact when it comes to channels, AI tools, and ways of working.
At its core, this role is about shaping how a global company communicates - enabling and influencing our team to be more impactful and ultimately build trust in our brand and the company.
Key Job Responsibilities and Duties:
The remit will evolve, but core ownership includes:
- Global channel strategy
Define, implement, and influence a clear, intentional approach to how internal communication channels are used globally. - AI enablement for Global Communications
Lead the shift from experimentation to embedding AI-setting direction on what we want to achieve, where AI adds value, and how it's implemented responsibly at scale. - Measurement & impact storytelling
Understand the importance of meaningful measurement with the ability to oversee performance data and translate insights into clear recommendations for diverse stakeholders. - Playbooks, standards & ways of working
Own and implement team playbooks, frameworks, and guidance that improve consistency, quality, and efficiency across regions. - Enablement & cross-functional influence
Contribute to the Communications craft, mentor others, and build strong partnerships with tech, data, and product teams-driving alignment and progress.
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Qualifications & Skills:
We're looking for someone who blends communications expertise with digital, AI, and change leadership.
You likely bring:
- Strong experience in global communications (corporate, internal, or platform-led)
- Hands-on exposure to AI, digital tooling, or communications platforms
- Proven strength in change management and complex project delivery
- Confidence influencing senior stakeholders and cross-functional partners
- Comfort working with data, measurement, and performance reporting
- Experience in large, matrixed, tech-forward organisations (Big Tech a plus)
Benefits & Perks - Global Impact, Personal Relevance:
Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:
- Annual paid time off and generous paid leave scheme
- Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
- Industry leading product discounts - up to 1400 Euro per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Inclusion at Booking.com:
Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process: This role does not come with relocation assistance.
- Let's go places together: How we Hire
The interview process:
- Recruiter Screen
- Business Interview 1
- Business Interview 2
- Final Interview
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
Perks and Benefits
Health and Wellness
- Health Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- Fitness Subsidies
- Dental Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Adoption Leave
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Family Support Resources
- Return-to-Work Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Snacks
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- Pension
- Company Equity
- Performance Bonus
- Relocation Assistance
- Stock Purchase Program
Professional Development
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Work Visa Sponsorship
- Learning and Development Stipend
- Professional Coaching
- Shadowing Opportunities
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Unconscious Bias Training