Lead - Content Strategy

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world!

As Lead Content Strategy, you own the end-to-end strategy behind how we communicate and engage with our accommodation partners: from the narratives we build to the way they land across our self-serve digital channels. You connect what Booking.com needs commercially with what our partners actually need to operate and grow on the platform, and you translate that into content strategies that drive real behaviour change: more product adoption, stronger partner satisfaction, fewer support contacts.

This is a role for someone who strategically thinks in systems, not just digital campaigns. You'll set direction, define what we say and why, secure stakeholder buy-in and make sure our content has a measurable impact across the full partner journey - tailored to where a partner is, what they need, and how they engage with us. And you'll help shape how we do that in an AI-first way - using data, personalised insights, and AI tooling to understand different partner audiences at scale and build strategies that are both more relevant and more impactful.

This role is not for everyone

• You're looking for a hands-on writing role? We already have a talented team of copywriters and content creators who excel at crafting the narrative.
• You prefer to own the technical deployment and production of content? We partner with a dedicated Content Management team that brings our strategies to life, so you can stay focused on setting the strategic direction
• You'd rather work in isolation? We're looking for a proactive professional who thrives on collaborating, educating stakeholders, and selling a strategic vision across the organization.
• You're resistant to experimentation or using AI tools? We are pushing the boundaries of content strategy, using a 'fail-fast' mindset and GenAI to drive velocity and impact.

• Scope: Own the overarching content strategy and definition of partner facing narratives resulting in partner centric content experiences that drive partner satisfaction and product adoption and decrease our support tickets.
• Performance / impact: Own the performance targets focused on the engagement and impact KPI's for the Digital Partner content team and provide insights and actions on the annual business targets.
• Lead Innovation: Integrate AI-powered approaches into content strategy development and execution. Use AI and data to gain deep partner insights, identify pain points, and create personalized narratives for every stage of the partner journey. Accelerate hypothesis cycles and testing to refine strategies continuously. Beyond just adopting tools, you will define AI-augmented, insight-driven strategy in practice while building team capabilities. This requires a hands-on, test-and-learn mindset with the ambition to scale success.
• Backlog Management: Manage and prioritize a backlog of hypotheses and projects based on their business impact and the impact on the partners, ensuring timely delivery and efficient allocation of resources.
• Project Management: Lead complex projects, ensuring alignment with stakeholder goals and partner needs while managing dependencies and barriers. This involves fostering collaboration and alignment across teams, communicating outcomes and learnings to stakeholders, and validating, monitoring project results to drive continuous improvement.
• Collaboration: Effectively achieve your impact drivers within the scope of responsibility by fostering enhanced stakeholder collaboration. This involves actively engaging with and gaining the support of key stakeholders,, ensuring their alignment with performance indicators and goals to drive meaningful outcomes.
• Analytics: Conduct (basic) analysis of performance, commercial and market data to derive commercial insights and define hypotheses.
• Authority: Be seen as an authority in your craft by sharing knowledge and insights, thereby making your impact visible and positioning oneself as an expert within the business. This involves guiding, consulting, educating, and supporting team members within and outside the department.
• Voice of the Partner: Serve as the voice of partners within the organization, advocating for their needs and perspectives.

• 5+ years of work experience in Marketing, Digital Marketing or Content Marketing in a complex matrix organization
• Proven track record of using customer insights (in our case partner insights) to understand our partners.
• Expertise in leveraging GenAI and data analytics to derive partner insights, setting strategic direction and execute iterative, test-and-learn content strategies at scale.
• Data literacy and the ability to use data to build actionable insights.
• Experience working in a sizable marketing environment, preferably in a multinational B-to-B context, marketplace or platform.
• Business acumen to quickly understand Booking's objectives, and key results, partner and consumer perspectives as well as the way all parts of the company work together to realize our ambitions.
• Strong and resilient team player with a high degree of flexibility, problem-solving and positive communication that motivates and influences the achievement of team objectives.
• Excellent organizational skills, ability to prioritize tasks, and manage time efficiently. High performer with the ability to manage parallel tracks and expectations for project scope changes, seeing intersection points, and mitigating risks.
• Ability to work in a fast-paced environment that changes rapidly
• Self-starter with the ability to collaborate across teams and parts of the organisation to deliver results.
• Creative thinker with excellent analytical skills and learning mindset.
• Strong and high energy team player with a high degree of flexibility and positive communication that motivates and influences achievement of team objectives.
• Excellent organizational skills, ability to prioritize tasks, and manage time efficiently. High performer with the ability to manage parallel tracks and expectations for project scope changes, seeing intersection points, and mitigating risks.

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

• Learn more about Your Career Journey here.
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