Digital Marketing Specialist - Metasearch

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.As part of Booking Holdings, which includes brands like Priceline & Agoda, we're at the forefront of innovation and customer service in the travel industry.

Role Overview

The Marketing Specialist role within the Metasearch Commercial team is pivotal for Booking.com's presence and success on major price comparison platforms. This role sits at the intersection of advertising strategy and the dynamic travel industry. Success requires a combination of analytical expertise, strong feed management capabilities, and effective project leadership skills. The primary focus revolves around the performance management of car, flight, and attraction verticals in Cost-Per-Click (CPC) based advertising campaigns. Within these verticals you will be working with leading Metasearch engines Google, Skyscanner, and Kayak directly influencing Booking.com's Metasearch strategy and overall market competitiveness. This position resides within the Global Performance Marketing Department.

Essential Functions of the role:

• Campaign Performance Management: Manage advertising accounts and campaigns end-to-end, monitoring KPIs, optimizing ad spend for ROI, and collaborating with specialized teams (bidding, analytics, product/tech). Regularly report performance, analyze trends, and adapt strategies.
• Product API & feed management: Working with engineering teams to ensure both accuracy and reliability of API data feeds is kept at the highest standards. Furthermore optimisation of metadata within the feed to improve the coverage and ranking of placements on Metasearch engines.
• Strategic Partnership Development: Cultivate strong relationships with Metasearch partners, focusing on communication, negotiation, and planning to meet financial goals, improve performance, and drive growth. Identify new product opportunities.
• Project Leadership: Own Meta account-related projects from research and prioritization to implementation and results tracking. Requires strong organizational skills and cross-team communication.
• Data-Driven Decisions: Use advanced analytics to identify optimization opportunities, prioritize initiatives, and translate insights into strategic adjustments.

• Oversee the daily performance management of advertising campaigns on meta search platforms.
• Manage, troubleshoot, and optimize API integrations that deliver prices and content to metasearch sites serving as the bridge between partners, and Booking.com's technical teams.
• Manage external stakeholder relationships with Metasearch partners.
• Direct and manage projects end-to-end, including research, prioritization, stakeholder alignment, implementation, and outcome measurement.
• Utilize data-driven insights to determine and prioritize tasks that maximize team and company value.
• Collaborate with global and cross-departmental stakeholders, both internal and external.
• Partner closely with the analytics team to refine advertising spend in alignment with defined KPIs.
• Evaluate performance data and develop strategies to enhance business growth while maintaining return on investment (ROI).
• Generate and execute innovative digital marketing strategies and solutions.

• Minimum of 3 years of experience in digital marketing, Metasearch, PPC, CPC, or Paid Social
• Proficient in English (written and verbal communication); knowledge of additional languages is a plus.
• Basic understanding and practical experience with analytics and SQL.
• Strong business acumen and familiarity with key digital marketing performance indicators (KPIs).
• Proven experience in managing external partnerships.
• Experience using data visualization tools like Google Data Studio, Tableau or similar platforms.
• Excellent project management skills with the ability to effectively prioritize tasks.
• Strong stakeholder management and influencing abilities.

• Let's go places together: How we Hire
• This role does not come with relocation assistance.