B2B Marketing Specialist

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Do you thrive in a fast-paced environment? Are you a passionate B2B marketing professional, always thinking about ways to increase impact? Are you a real team player and ready for a new adventure to help us to make business travel work for everyone? Then come join our international growing team with big ambitions at Booking.com for Business!

As one of our B2B Marketing Specialists you are responsible to initiate, develop, execute and optimise marketing initiatives that contribute to our acquisition and customer activation/ retention targets and help small to midsize companies to go further, faster with our award winning business travel platform.

Please note: This is an initial 12 month contract.

Key Job Responsibilities and Duties:

• Initiate, scope and execute marketing campaigns and deliverables that contribute to customer acquisition, activation and retention targets
• Collaborating closely with internal teams, external agencies and partners to optimize the customer journey and develop workflows for onboarding, engagement, retention, and churn prevention sequences.
• Build and support implementation of foundations, such as automations and frameworks, to drive scale and impact
• Continuously optimise through experimentation and documenting results and learnings
• Conduct/ utilize research and data analysis to measure effectiveness, identify trends and use insights to drive continuous optimizations

Qualifications & Skills:

• 3+ years experience in B2B marketing at scale across regions and languages
• Hands-on experience building and managing campaigns and channels at a global scale, such as - and not limited to - content marketing, email marketing, retargeting
• Experienced using a variety of analytics tools/platforms and the ability to extract actionable insights from data
• Fluency in English is essential (any other language(s) is a plus)
• Strong analytical skills and a data-driven decision-making mindset
• Strong entrepreneurial and creative mindset
• Proficiency with marketing automation and CRM technologies, experience with Hubspot

• Flexible and resilient, comfortable in a dynamic and fast-paced environment.
• First-class communication skills, demonstrable commercial and industry acumen and ability to build effective cross-functional and external collaborations.
• A self-starter with strong organisation and planning skills, focused on results and delivery at pace.

• Experience working B2B SaaS or international business environments is a plus

Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Diversity, Equity and Inclusion (DEI) at Booking.com:

Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

This section should provide:

• Let's go places together: How we Hire
• If applicable: Detailed instructions on post-application requirements including any required application materials, deadlines, portfolios, coding challenges, or other assessments as defined by BU or department.
• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Client-provided location(s): Amsterdam, Netherlands

Job ID: booking-28426

Employment Type: OTHER

Posted: 2026-02-28T18:35:38