Senior Director, Marketing, Rare Disease - Friedreich Ataxia (FA)

Support and enable the organization by providing rare disease expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues. Establish credibility throughout the organization and position self as an effective problem solver and driver of business growth and an exceptional leader of people. Adept in executive storytelling and narrative development

MARKETING EXECUTION: Develop brand goals and forecasts and measure results. Partner with Finance to understand performance dynamics and to evaluate business opportunities. Develop, track and assess key brand performance metrics. Ensure marketing programs and campaigns are executed effectively and efficiently and within budget.

Develop programs and tools for optimal sales force effectiveness. Conduct in-depth competitive assessments in partnership with Business Intelligence team as necessary to provide insightful, actionable information regarding relevant business opportunities. Ensure strong ROI on all investments.

BUILD RARE DISEASE CAPABILITIES: Scan internal and external environment to ensure Biogen's continues to build best in class rare disease capabilities in areas including but not limited to - patient finding, social medial and omnichannel, artificial intelligence, advocacy, access, and high-touch patient support.

Who You Are

You have a strong personal drive and proven record in fast-paced environment with demonstrated ability to problem solve and drive innovation. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media, and communications.

Required Skills
• Bachelor's degree required; MBA preferred
• 12+ years of pharma/biotech commercial experience, within those, 7+ years of marketing experience (with at least two years within US market) with proven track record of career progression and success
• Experience working in rare diseases
• Experience managing large P&L's
• Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority
• Broad commercial leader who thinks strategically and drives execution/results; experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, patient services, sales management, etc.).
• Demonstrated track record of leading strong teams to achieve exceptional results; ability to manage, motivate and lead others, individually and as a team.
• Strong project and vendor management track record, including resource allocation and fiscal management.
• Ability to develop executive-level updates and narratives
• Ability to lead and motivate cross-functional teams, driving them towards achieving common goals in fast-paced environments

Job Level: Management

Additional Information

The base compensation range for this role is: $234,000.00-$322,000.00

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to:

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

Client-provided location(s): Cambridge, MA

Job ID: Biogen-REQ22606

Employment Type: FULL_TIME

Posted: 2026-02-18T19:09:41