International Marketing Lead SMA

JOB OVERVIEW

The International Marketing Lead, Spinal Muscular Atrophy (SMA) is accountable for all ex-North America marketing deliverables for SPINRAZA. To enable continued growth of the brand, they will coach the SMA Marketing team in refining near-term Marketing strategy (18-24mo) and short-term (6mo) execution. Under the leadership of the International commercial lead and in partnership with iCoE cross-functional partners, the International Marketing lead will ensure deep understanding of market dynamics in key affiliates, co-creation of new branded and unbranded materials, share affiliates best practices, as well as manage above market initiatives and build learning journeys on new content.

The Marketing Lead is a role model for the International SPINRAZA brand team. This individual has a passion for understanding customer needs both externally and internally and competitive intelligence to ensure a clearly differentiated marketing strategy supported by strong executional pull-through.

• Driving marketing core initiatives and above market deliverables from concept to deployment
• Own the Spinraza marketing plan from insight to action through iteration
• Develop concept initiatives and deliverables according to annual tactical plan (incl. face to face, digital, and congresses/events) by co-creating with Marketing Leads from key markets and cross-functional
• Provide project plan and ensure that committed milestones are achieved on time and efficient on costs and resources by accurate Project Management
• Work with creative agencies and internal digital resources to develop branded and unbranded assets while aligning with Marketing leads from key countries
• Run PRC review in line with the SoP for material creation above market
• Develop internal communication plan for the deployment of the initiative or material for release
• Gain insights in local operations model and customer needs by joining congresses, and engaging in double visits and local customer-facing activities

• Lead the International Therapeutic Area Forums (ITAF) to communicate brand strategy, disseminate tactic outputs (e.g. guidance, omni-channel enabled.content/materials, tools), and collect market and competitive insights, and affiliate needs of iCoE. Includes affiliate "1:1s" to better understand individual market dynamics and needs.
• Foster exchange of best practices & shared knowledge to coach and support affiliates and ensure efficiencies across the organization.

• Drive execution excellence to support SMA brand strategy & messaging

• Coach junior marketers and product managers to ensure international consistency of branding and messaging throughout above market initiatives & deliverables
• Create the marketing tactical plan - leading through ICP and AOP during annual planning process

• Bachelor's/Advanced Degree required
• 10+ years of experience in the pharmaceutical or biotechnology industry; rare disease preferred
• Global/Regional commercial launch experience, and business operations
• Demonstrated expertise in building cross-functional brand plans that support positioning, competitive messaging, and tactic development
• Demonstrated strong analytical and leadership skills, including creative, problem-solving mindset
• Previous sales experience or roles that demand high interaction with customers are highly valued; pipeline or commercial development experience is welcome
• Ability to rapidly identify key priorities, align strategic and tactical plans and collaborate with and motivate cross-functional teams
• Strong planning, organization, analytics, decision making and problem solving

• Deep commercial/marketing expertise
• Analytical thinking and problem-solving orientation
• Expertise in leading implementation across the matrix
• Strong communication and presentation skills, including ability to synthesize information for senior management
• Ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners
• Highly motivated by team success and has strong work ethics