Associate Director, US Media Strategy

About This Role
You will join the North American Business Operations & Insights (BIO) team in Omnichannel Excellence, as a critical partner to Biogen's US marketing teams. In this role, you will support and help drive the planning, execution, and optimization of all media and media partnerships in support of our US teams across both HCP and Patient audiences. You will be a digital media disrupter who pushes boundaries to optimize media planning, measurement, and optimization as well as optimizing the overall go-to-market media process.

As an Associate Director, you will play a hands-on role in advancing media planning, measurement, and optimization efforts, contributing to the evolution of Biogen's omnichannel go‑to‑market approach. You will work closely with Brand Teams, Media Agency of Record, Decision Science/Customer Analytics to ensure media strategies are well-integrated, performance-driven, and aligned to brand and business objectives. This role includes accountability for media performance and deep understanding of both TV and Digital Media.

You will act as a thought partner with both the US brand teams & media agency of records in developing, evolving and pulling through the media strategies and measurement integrated with the broader omnichannel plans. The role will require an in-depth understanding of core audiences, identifying, and implementing optimal approaches to measurement, and deep knowledge of both the HCP and Patient media landscape, social media - both traditional and emerging. This position will report to the Director, US Media Strategy.

What You'll Do

Strategic Leadership

• Support the development and execution of integrated media strategies (TV & Digital) across DTC/Patient and HCP audiences, ensuring alignment with brand objectives and omnichannel plans.
• Act as a strong media subject matter expert and advisor to brand teams and cross‑functional partners, sharing perspectives on evolving platforms, media performance metrics, and emerging opportunities.
• Partner with Media Agency of Record to help translate business and brand goals into effective, performance‑driven media plans, with a focus on optimizing campaign impact and Rx lift.
• Ensure media plans are thoughtfully integrated within the broader omnichannel go‑to‑market strategy, collaborating closely with omnichannel, customer analytics, and brand stakeholders.
• Stay informed on media trends, technologies, and best practices, proactively bringing forward insights and recommendations to improve media effectiveness and innovation.
• Serve as the day‑to‑day media point of contact with Privacy and Legal partners, supporting compliance of media strategies, data usage, and measurement approaches with relevant regulations.
• Champion media innovation by supporting pilots and experiments across platforms, formats, and targeting approaches in collaboration with agency and Customer Analytic partners to inform future media strategies.

• Partner closely with Brand Teams to understand brand strategies and objectives, supporting the execution of media plans aligned to approved briefs and timelines.
• Collaborate with and provide day‑to‑day oversight of Media Agency in the development, execution, and optimization of media plans across digital channels (e.g., programmatic, social, paid, etc.) ensuring alignment across paid, owned, and earned tactics.
• Contribute to channel mix and investment recommendations by leveraging audience insights, performance data, in partnership with Decision Sciences.
• Support compliance of all media activities by working closely with Regulatory, Legal, and Privacy partners to ensure adherence to pharmaceutical marketing guidelines.
• Serve as a subject matter expert for SEO/GEO, partnering with web, content, and analytics teams to help optimize organic search performance and improve discoverability.
• Oversee day‑to‑day execution of brand social media accounts, partnering with agencies on content deployment, optimization, and compliance review.

• Be accountable for driving strong media performance in partnership with agency and Decision Science, supporting optimization of media investments against defined KPIs to maximize effectiveness and brand impact.
• Maintain a strong working understanding of media data flows and activation workflows (e.g., data integration, connectivity solutions), enabling effective collaboration with customer analytics team to support ongoing media optimization.
• Partner with Customer analysts to translate performance data into actionable media insights, helping refine targeting, channel mix, creative rotation, and investment strategies.
• Support the design and execution of A/B and test‑and‑learn initiatives, in partnership with agency and Customer Analysts, to advance media innovation.
• Provide day‑to‑day leadership and direction to Media Agency ensuring high-quality media activation, optimization rigor, and performance delivery aligned to plans.
• Support the development and optimization of external media partnerships, working with senior leaders and agencies to improve media value and performance for brand teams.

• Minimum of 7+ years' media healthcare experience (agency or client) with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech, or healthcare industries.
• Deep understanding of both HCP and DTC/patient media landscape, digital media, TV (Linear, Connected) channels and platforms, social media, SEO/GEO, paid, endemic, etc.
• Proven experience leading integrated media campaigns with a heavy focus on digital healthcare channels (paid, owned, earned) and TV (Connected, Linear, etc.)
• Strong command of media performance metrics and identity resolution tools, vendors (IQVIA, Crossix) AND strong experience working with major DSPs.
• Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans.
• Strong ability to drive insights from measurement tracking to drive action that increases brand impact.
• Experienced leader of cross-functional teams, and in being a member of a cross-functional team.

• BA/BS required
• MBA preferred

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation