Associate Director Consumer Marketing, Neuropsychiatry

About This Role

The Associate Director, Consumer Marketing - Neuropsychiatry will be a critical role and visible leader within the US Neuropsychiatry Franchise to support patients with Postpartum Depression (PPD).

You will help lead the overall Consumer strategies to find and activate patients, drive educational efforts and messages for patients and their care partners, and maximize appropriate patient adherence. This position is responsible for supporting the brand's strategic direction through analysis of insights to drive key strategic choices for product and patient experience.

What You'll Do

• Lead the development of strategic workstreams, including, but not limited to messaging, and creative for patients and care partners that deliver against overall business objectives
• Guide the development and oversee tactical implementation and ongoing optimization of the consumer brand plan, including but not limited to special patient programs and patient storytelling across various channels
• Serve as a core member of the Brand Team, lead annual brand planning and support brand strategy development for the patient/caregiver audience
• Identify and monitor key performance metrics and optimization programs and initiatives to maximize ROI
• Collaborate extensively with other members of the marketing and field teams, training department, and other functions

Who You Are

You have a strong personal drive and proven record in fast-paced environment with demonstrated ability to problem solve and drive innovation. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You demonstrate the ability to compassionately relate to and engage with patients in the PPD space. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media, and communications.

Qualifications

• Bachelor's degree required; MBA preferred
• 7+ years pharma or biotech commercial experience; minimum 3+ years pharma/biotech marketing
• Ability to deliver results in a fast-paced environment and "roll-up your sleeves" culture
• Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers
• Proven ability to manage multiple projects and priorities to meet deadlines
• Demonstrated ability to lead multiple cross-functional teams and influence without authority
• Ability to think innovatively in terms of engaging with customers and meeting their needs

Preferred Skills:
• Experience within Women's Health and/or Primary Care
• Experience working with an alliance partner
• Prior product launch experience a plus

Job Level: Management

Additional Information

The base compensation range for this role is: $161,000.00-$222,000.00

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to:

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

Client-provided location(s): Cambridge, MA

Job ID: Biogen-REQ21359

Employment Type: FULL_TIME

Posted: 2025-08-05T04:05:08