Sr. Web Designer
About Betterment
Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (Four days/ week in-office).
About the role
Notice how there aren’t many beautifully designed financial services websites out there? We did too—and we’re actively working on changing that. That’s where you come in. You are an experienced web designer who believes that usability, consistency, and moments of delight matter at every interaction. You’re excited to have a direct impact on growing and visually defining a brand that values the power of thoughtful, user-centered web design.
At Betterment, we hire designers with a deep foundation in communication and interaction design, people who are passionate about personal finance and excited to help our customers build wealth through long-term, trusted solutions. As a design team, we’re focused and always strive for excellence. As a company, we’re committed to being the only financial partner that you can be sure is continuously working to maximize your money. We live by the belief that what’s good for customers is good for business.
This role is based out of our NYC office. For jobs based out of our NYC HQ, we require in-office attendance Monday through Thursday, weekly. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.
- New York City: $115,000–$145,000
We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus.
A day in the life
- Design, build, and evolve Betterment’s web experience to reflect our growing brand and product offerings across three distinct business lines
- Join the Brand Creative team to collaborate closely with brand designers, writers, and marketing and product design partners to create beautiful, high-performing digital experiences
- Execute across multiple projects in a fast-paced environment, partnering with front-end developers, Growth and Product teams to ensure designs are implemented accurately and optimized to meet strategic objectives
- Distill financial products and features into easy-to-understand concepts, giving people confidence to build wealth with a trusted partner
- Translate our brand principles and design systems into cohesive, responsive web layouts and interactive components
- Collaborate with product marketing and web operations partners to improve site performance, accessibility, and user experience, using data and feedback to create informed designs for testing and iteration
- Work among a talented team of designers, providing and receiving feedback to ensure a cohesive experience across all digital touchpoints
What we’re looking for
- A portfolio of exceptional web and digital design work demonstrating strong visual and interaction design principles
- 5+ years experience designing responsive websites or web applications, ideally for a design agency or in-house marketing team
- A strong grasp of UX best practices, accessibility, and web typography
- Expertise in Figma and a working understanding of front-end development to inform your process (e.g., HTML, CSS, responsive frameworks)
- Experience designing within a scalable design system or CMS environment
- High attention to detail and a passion for crafting elegant, usable interfaces
- A collaborative working style—you’ll partner with others to empower consistent brand expression across the web and welcome feedback to refine your work
- Effective communication skills to clearly articulate design rationale and present work confidently to cross-functional teams and executives
- An understanding of financial services and interest in personal finance storytelling.
- Familiarity with motion design and microinteractions for the web
- Comfort with performance optimization and accessibility testing tools
- An eye for data visualization and simplifying complex information
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*Link to portfolio required
What being at Betterment means for you
We change lives
Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.
We set audacious goals
We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.
We value all perspectives
When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.
We invest in you with:
- A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
- Flexible paid time off (and encouragement to use it!)
- Meaningful opportunity for community building through our 7 Employee Resource Groups
- Empowerment to own and lead change and affect the business
- Dedicated professional development opportunities
- Lunch from our in-house chef at our NYC headquarters
What happens next
We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.
In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.
On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.
We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!
Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.
Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Come join us!
We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.
E-Verify Statement
Betterment participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)
CPRA Language - CA Applicants ONLY
We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email team.hire@betterment.com.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion