Senior Brand Manager

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Position Summary

This is a unique opportunity to be a part of a dynamic global team focused on bringing innovations to market that help improve the quality of care for surgical and critically ill patients. This individual will make an impact by leading key initiatives and product launch campaigns. To do this, they will partner with global & regional Product Managers and Professional Education teams to develop relevant and robust campaigns and initiatives. Keeping clinicians, patients, and employees top of mind is critical to ensuring that we bring life to our strategy, communications, and experiences in ways that resonate with our customers around the globe.

Key Responsibilities:

• Develop and manage brand initiatives and associated marketing communication programs which support key BU initiatives, product launches and market development efforts
• Collaborate with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
• Partner with global product marketing on new product development to develop positioning, value proposition, messaging platform, and product names
• Gain insights from market research to inform marketing initiatives
• Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects
• Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Oversee creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines
• Apply consistent execution of corporate brand marketing guidelines and trademark requirements
• Act as internal brand steward for corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Manage assigned brand budgets
• Develop department operational procedures and processes that foster effective communications and collateral
• Monitor metrics to track program effectiveness and ROI
• Other incidental duties

• Bachelor's degree required plus eight years of marketing experience working with digital assets and digital channels or a Master's degree plus six years of marketing experience working with digital assets and digital channels

• Strong marketing acumen including understanding and application of marketing frameworks, concepts, and principles
• Substantial knowledge and understanding in applying brand strategy to communication challenges
• Proven successful project management skills
• Excellent communication skills and interpersonal relationship skills including negotiating and relationship management skills
• Ability to drive achievement of objectives
• Knowledge and understanding of marketing communication channels, with particular knowledge of digital channels
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Ability to lead projects with cross-functional team members, motivating and coaching others