Sales Operations Analyst

Job Description Summary

The SFE Analyst supports the commercial organization by providing data-driven insights, analytics, and tools to optimize sales performance and territory productivity. This role plays a key part in improving sales efficiency, incentive planning, CRM utilization, and business intelligence for the medical device sales team.

Job Description

Key Responsibilities
1. Sales Analytics & Reporting in Power BI
• Analyze sales performance, market trends, and KPIs to identify growth opportunities and performance gaps.
• Develop and maintain dashboards and reports (e.g., sales by territory, product category, customer segment).
• Provide actionable insights to regional sales managers and leadership to support decision-making.

2. Territory & Target Setting
• Support sales territory design, realignment, and optimization.
• Assist in setting and tracking sales targets, quotas, and key metrics.
• Ensure fair and data-backed target allocation across teams and regions.

3. Sales Incentive Plan
• Collaborate with Sales, HR, and Finance to design and manage sales incentive schemes.
• Track and validate incentive payouts based on performance metrics.
• Simulate and analyze incentive effectiveness to ensure motivation and alignment with company goals.

4. CRM & Data Management
• Manage and improve CRM data quality (e.g., Salesforce, Power BI).
• Train sales teams on CRM best practices and reporting tools.
• Leverage CRM data to support pipeline management and forecasting accuracy.

5. Business Insights & Process Improvement
• Work cross-functionally with Marketing, Finance, and Supply Chain to provide integrated business insights.
• Drive continuous improvement in sales processes, reporting automation, and data visualization tools.