Marketing specialist (MDx & WHC)

Job Description Summary

The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS's core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.

Job Description

Role Summary

The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS's core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.

Key Responsibilities

Go-to-Market Strategy & Execution

• Execute go-to-market strategies for MDx and WHC portfolios to support sustained growth and market expansion
• Translate strategic priorities into actionable marketing initiatives and field-ready execution plans
• Support consistent and effective market execution across priority segments and customer groups

• Manage assigned products and portfolios, including positioning, messaging, and value proposition
• Develop, maintain, and optimize marketing and sales enablement materials to support market adoption
• Ensure strong product ownership and alignment of messaging across channels

• Build and maintain strong relationships with key opinion leaders (KOLs) to enhance scientific credibility and market influence
• Support KOL-driven activities such as symposiums, congress engagements, and scientific discussions
• Collaborate with internal stakeholders to effectively translate scientific insights into market-relevant communication

• Execute market-facing activities including conferences, campaigns, and customer engagement programs
• Identify growth opportunities and support market development activities in close collaboration with Sales
• Contribute to initiatives that strengthen market penetration and long-term platform adoption

• Work closely with Sales, Application and other functional teams to ensure aligned execution and strong market impact
• Act as a proactive marketing partner to support shared commercial objectives

• At least 2 years of hands-on experience in the molecular diagnostics field (e.g., MDx, molecular assays, molecular platforms, or related diagnostic environments)
• Practical experience working with products, customers, or market activities in molecular diagnostics
• Ability to manage products and market activities end-to-end with a strong ownership mindset
• Excellent communication and stakeholder management skills
• Business-level proficiency in Korean and English

• Experience in diagnostics, medical devices, or healthcare industry
• Experience working with KOLs and scientific or clinical marketing activities
• Experience in portfolio management or market development roles
• Self-motivated and proactive, with strong ownership and the ability to drive initiatives independently