Marketing Specialist Intern

Job Description Summary

Job Description

Marketing Execution & Campaign Support

• Support execution of CASAJ marketing plans, campaigns, and product launches across Diagnostic Solutions portfolios
• Coordinate development and localisation of marketing materials (brochures, flyers, presentations, digital assets) in line with BD brand standards
• Assist with campaign tracking, timelines, approvals, and coordination with regional/global teams
• Support congresses, workshops, and customer events including logistics, content preparation, and post-event follow-up

• Develop and manage internal communications for CASAJ DS (emails, newsletters, updates, launch communications)
• Support external communications including customer announcements, promotional messaging, and event communications
• Ensure consistency of messaging, tone, and branding across all communication channels
• Assist with communication plans for major launches, initiatives, or change programs

• Create and adapt content for internal platforms, customer communications, and digital touchpoints
• Support website updates, digital campaign deployment, and coordination with regional digital teams
• Assist with content planning, proofreading, and material compliance review

• Work closely with Sales, Applications, and Service teams to support field needs
• Assist in preparing sales tools such as slide decks, product overviews, and campaign kits
• Act as a central coordination point between country, regional, and global teams for marketing materials and communications

• Maintain marketing trackers, asset libraries, and documentation
• Support reporting on campaign performance, events, and engagement metrics