Global Marketing Manager of Innovation
Yesterday• San Diego, CA
Job Description Summary
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Worldwide Infusion Preparation & Delivery (WWIPD) business platform includes a broad portfolio that are transforming infusion therapy preparation and delivery to improve outcomes for patients and customers across the care continuum. WWIPD includes Infusion Delivery (ID) portfolio, Intravenous Access (IVA) and Hazardous Drug Solutions (HDS) portfolios.
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The Global Marketing Manager for WWIPD is responsible for key global marketing programs and activities within the WWIPD business such as supporting the effort to increase category share in existing markets, driving key activities within each product lines, being a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.
Responsibilities
- Propose and perform appropriate market research and VOC activities for innovation projects create need statement, assess value pool/market size, prioritized value drivers and BD ability to win.
- Stay up-to-date with industry trends, competitive landscape, analyze market data, VOC and VOS insights to identify areas for improvement in our product and service offerings as well as innovation opportunities.
- Collaborate with the innovation team (R&D, MA and etc) to advance projects in the ideation phase through Gate A/B and C
- Serve as key marketing contact with starts up companies for potential external partnership assessment and opportunities to accelerate the innovation velocity.
- Propose line extensions and new products to better serve segment needs and optimize sales potential, Collaborate with the product development team to define and prioritize product features and enhancements based on market feedback and customer needs
- Support the Global Product Development System (GPDS) process as a core team member for the assigned project(s). Accountable for completion of respective marketing deliverables to ensure commercial excellence through collaborative efforts with all levels of other functional areas (e.g., R&D, Regulatory Affairs, Medical Affairs, etc.). Use fact-based data to inform key decisions, driving timely decision-making even in the face of incomplete information.
- Lead the product launch efforts, in collaboration with downstream and region marketing team. Develop a global marketing and related launch plan that defines "how to win," including market development, evidence generation, marketing communications and promotional strategy, content creation, pricing strategies, and customer and sales -facing associate training.
Qualifications
- Minimum 3-5 years of experience with a focus in marketing and/or product/solution management with demonstrated excellence in innovation and product development required
- Ability to understand technical and clinical aspects of intravenous infusion business required
- Experience in highly matrixed environments, able to work with cross-functional teams and to lead teams beyond your direct span of control required
- Excellent communication, presentation, and interpersonal skills required. Ability to work independently and as part of a team required.
- Customer focused and results orientated required
- Strong negotiation skills required
- Refined ability to influence cross functional teams with authority required
- Ability to handle and prioritize multiple projects required. Adept in collaborating with others to meet project goals, timelines, and/or deliverables. Effectiveness in organizing and prioritizing tasks to achieve established deadlines required.
- Must be proficient in PowerPoint, Word and Excel
Education
- Bachelor's degree required with a focus in Marketing, Business, Finance, Engineering, or a related field preferred
- MBA preferred
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
- Annual Bonus
- Potential Discretionary LTI Bonus
Health and Well-being Benefits
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
Other Well-being Resources
- Anxiety management program
- Wellness incentives
- Sleep improvement program
- Diabetes management program
- Virtual physical therapy
- Emotional/mental health support programs
- Weight management programs
- Gastrointestinal health program
- Substance use management program
- Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
- BD 401(k) Plan
- BD Deferred Compensation and Restoration Plan
- 529 College Savings Plan
- Financial counseling
- Baxter Credit Union (BCU)
- Daily Pay
- College financial aid and application guidance
Life Balance Programs
- Paid time off (PTO), including all required State leaves
- Educational assistance/tuition reimbursement
- MetLife Legal Plan
- Group auto and home insurance
- Pet insurance
- Commuter benefits
- Discounts on products and services
- Academic Achievement Scholarship
- Service Recognition Awards
- Employer matching donation
- Workplace accommodations
Other Life Balance Programs
- Adoption assistance
- Backup day care and eldercare
- Support for neurodivergent adults, children, and caregivers
- Caregiving assistance for elderly and special needs individuals
- Employee Assistance Program (EAP)
- Paid Parental Leave
- Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
- Bereavement leaves
- Military leave
- Personal leave
- Family and Medical Leave (FML)
- Jury and Witness Duty Leave
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Your career at BD.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
$116,769.23 - $186,830.77 USD Annual
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA CA - San Diego TC Bldg C&D
Additional Locations
USA NJ - Franklin Lakes
Work Shift
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
$109,700.00 - $180,800.00 USD Annual
Client-provided location(s): San Diego, CA
Job ID: BD-91298166416
Employment Type: OTHER
Posted: 2026-02-03T18:48:40
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion