Digital Program Sr. Marketing Specialist

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

• Activate content through the core content management system across owned digital channels to strengthen brand favorability and perception.
• Partner with lead agency, Digital and Marketing teams, business partners and internal technology teams to launch programs in Adobe Experience Manager, including dynamic and personalized experiences.
• Own the end-to-end publishing workflow, from intake through production and deployment.
• Manage intake and publishing activities in alignment with the SPI process, risk controls and measurement routines.
• Serve as primary liaison for Marketing and Communications stakeholders, Synechron, GroupeConnect and internal technology teams.
• Build channel, business and program expertise to support effective execution.
• Oversee day-to-day request intake and internal production team delivery for business-as-usual publishing.
• Produce digital assets in accordance with risk frameworks, best practices and reporting insights.
• Assess publishing processes and recommend improvements that support operational excellence.

• 3-5+ years of experience in program marketing, digital content management or digital publishing.
• Corporate digital publishing experience preferred.
• Strong project management skills, with the ability to prioritize work and meet deadlines.
• Experience with content management systems and digital publishing tools.
• Understanding of SEO principles and digital content best practices.
• Experience working with or within a digital agency.
• Experience with program measurement, including test/control and A/B testing.

• Comfortable working in a fast-paced, matrixed environment.
• Ability to adapt to evolving digital trends, tools and technologies.
• Ability to independently own and drive programs with limited day-to-day oversight.
• Ability to collaborate with partners and agencies, build alignment and execute effectively.

• Adaptability
• Collaboration
• Problem Solving
• Process Management
• Product Marketing and Branding
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital Marketing
• User Experience Design
• Written Communications