VP of Growth Channels

Job Description

As VP of Growth at Balsam, you will be responsible for overseeing a team charged with developing new business channels and launching innovative concepts. This will include oversight of Indirect Sales (wholesale & marketplace), business-to-business (B2B) and Horizon Labs (innovation). You will lead the team in the iteration and testing of new models, flexing a combination of internal and external resources. While specific channel experience is valuable, we are seeking a business generalist with a breadth of experience, entrepreneurial instincts, and the ability to launch, test, and scale across multiple domains. As the channels mature, you will be central to determining the strategy and timing of their potential integration into the core business.  

We are seeking a leader not just comfortable with but motivated by the unknown. You will inspire others by your passion for developing new capabilities for Balsam and will champion the opportunity to learn by doing. Importantly, you will bring experience not only in developing new business opportunities, but in doing so with a structured and methodical approach. You will build a vision for the opportunities of each channel, as well as detailed forecasts and milestones for growth. In doing so, you will be both entrepreneurial and strategic. You will cast the net wide and prioritize ruthlessly.            

You will work with all cross functional teams across the company, partnering most closely with Creative, Ecommerce, Marketing, Merchandising, and Operations. You will foster a culture of candor, ownership, trust, and collaboration in and outside of your team.   

You will report to the Chief Growth Officer and lead a team that thrives in ambiguity while scaling new business opportunities into sustainable revenue streams. You will be expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.  

What you’ll do:  

• Lead Balsam’s non-core growth channels: Indirect (wholesale + marketplace), B2B, and Horizon Labs  

• Incubate, test, and scale new business opportunities, with a focus on services as a future growth driver 

• Build business cases, financial models, and resource forecasts for new initiatives; establish clear milestones and success metrics 

• Develop and mentor a team of senior leaders and managers across multiple channels. Provide guidance, thought partnership, and feedback regularly 

• Leads the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translates company initiatives into a clear vision, aligning team actions with company priorities while fostering performance and professional development 

• Lead the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translate company initiatives into a clear vision, aligning team actions with company priorities while fostering performance and professional development 

• Bring out diverse perspectives and points of view and provide the foundation and support for your team to regularly challenge the status quo 

• Balance entrepreneurial experimentation with structured, process-driven scaling approaches 

• Serve as a thought partner to the Chief Growth Officer in shaping long-term growth strategy and integration points with the core business 

• Champion bold, unfamiliar growth opportunities for Balsam 

What you bring to the table:  

• Experience leading high-performing, cross-functional growth teams  

• 20 years of progressive business experience, with at least 10+ in launching, scaling, or managing new business lines 

• Proven track record of incubating innovative opportunities and scaling them into sustainable revenue streams 

• MBA required; strong foundation in business strategy, operations, and financial acumen 

• Strong relationship-building skills with the ability to coach, influence, and communicate effectively across all levels of the company 

• Ability to flex as a generalist across diverse channels and functions; experience launching or managing services businesses strongly preferred 

• Exceptional leadership skills with experience managing high-performing, cross-functional teams 

• Strong relationship-building, communication, and influencing skills across all levels of an organization 

• Data-driven mindset with the ability to use insights to shape strategy and execution 

• Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions 

About Us: Balsam Brands is a global, omnichannel retailer with roots in Christmas and seasonal décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, Canada, Mexico, and the Philippines. 

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace. 

• Check out our flagship brand, Balsam Hill: www.balsamhill.com  

• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023 

• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/ 

• Glassdoor: https://bit.ly/balsambrands-glassdoor 

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes: 

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process 

• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents 

• Up to $2,000 annual funding toward HSA accounts  

• Medical, transit, dependent care FSA  

• Infertility coverage offered on all medical plans 

• Generous parental leave program and flexible return options 

• Company-paid life and AD&D insurance 

• Company-paid short and long-term disability insurance 

• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year 

• Employee Assistance Program (EAP) and other mental health and wellness perks 

• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages 

• Paid 5-week sabbatical leave after 10 years of employment 

• Annual continuous learning benefit up to $1,000 per person, per fiscal year 

• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment 

• Generous team member merchandise discount 

• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance 

The base pay range for this position is: $224,000 to $280,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner. 

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 

#LI-Hybrid 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Client-provided location(s): Redwood City, CA

Job ID: c47feb8b-94e9-4ad0-a81c-1fbde4f433ae

Employment Type: OTHER

Posted: 2025-10-17T20:32:55