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Business Analyst

Park City, UT

POSITION TITLE: Sr Business Analyst; Customer Analytics
LOCATION: Park City, UT is seeking a data-driven analyst to support all customer-facing operating teams, with analysis poised to promote decision making. Our customers are our core focus as we look to build out our Loyalty program, continuously develop the website and lean on Gearheads as our key differentiator, and this role will assist those teams in reporting on, forecasting, and analyzing how best to accomplish these goals.


  • Work closely with Finance and senior leadership to gain buy-in and alignment on the customer analytics roadmap
  • Provide insights to Finance, Product, Marketing and Customer Experience teams senior leadership to gain buy-in and alignment on the customer analytics roadmap
  • Improve customer targeting operations and impact by partnering with cross-functional teams to create reports and visualizations that bring actionable insights to like for operational leaders
  • Create and maintain various forecasting models to measure business performance\
  • Develop, test and present findings of data driven models
  • Report regularly on our customer-focused metrics and KPIs
  • Turn numbers and data into clear, concise recommendations to help senior leaders make data driven decisions

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  • Experience creating insights, providing solutions and exposing possible areas of opportunity
  • Completed end-to-end data analytics projects
  • Experience in designing and analyzing A/B tests.
  • An understanding of confidence intervals and noise reduction techniques.
  • Able to take ownership of projects, think creatively and provide independent point-of-view
  • Balance detail orientation with big picture thinking
  • 3+ years of applied experience performing data analytics
  • Experience using SQL to create data sets and creating visualizations
  • Basic statistical knowledge and usage to drive business decisions
  • Experience with Excel, BigQuery, Looker, Amperity a plus
  • Bachelor’s Degree in relevant field (Finance, Economics, Mathematics, Statistics, etc.)

Seek it. Find it. Send it. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brands—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep&Cheap—we give our customers the gear, knowledge, and inspiration they need to chase life’s greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and we’re actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.

We’re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.

We take growth and personal fulfillment seriously. For our employees—aka, our Herd—this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office.

When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and you’ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.


Client-provided location(s): Park City, UT, USA
Job ID: o3hLkfw9
Employment Type: Other