Strategic Partnerships & Associations Marketing Manager, AEC

Job Requisition ID #

26WD98829

Autodesk is hiring a Strategic Partnerships & Associations Marketing Manager, AEC to lead marketing activation for priority industry partnerships and associations across architecture, engineering, construction, infrastructure, and owners.

This role sits within AEC Audience Marketing and works closely with other audience marketers to use strategic partnerships and associations as channels to reach and engage Autodesk's most important AEC audiences. The work includes turning key industry relationships into integrated campaigns, co-marketing programs, events, thought leadership, content, customer stories, audience engagement, and sales enablement.

This person will act as a connector between AEC Audience Marketing and Autodesk's strategic partnerships, industry strategy, product marketing, events, communications, sales, customer success, technical sales, and partner teams. The role requires someone who can bring structure to ambiguous partnership and association opportunities, align teams, move work forward, and measure what is working.

The initial focus will include flagship AEC industry partnerships at the intersection of design, engineering, infrastructure, geospatial workflows, and digital project delivery, while also supporting other high-priority AEC partnership and association opportunities over time.


Responsibilities

• Lead marketing activation for priority AEC strategic partnerships and industry associations.
• Partner with AEC audience marketers to bring partnership and association opportunities into audience plans, campaign calendars, event strategies, messaging, and customer journeys.
• Build and execute co-marketing plans that support Autodesk's AEC audience strategy, industry priorities, and customer narratives.
• Use strategic partnerships and associations as channels to reach and influence priority AEC audiences across architecture, engineering, construction, infrastructure, and owners.
• Develop a strong understanding of priority AEC audiences, including workflows, business challenges, buying committees, trusted associations, industry events, and partnership ecosystems.
• Translate partnership and association opportunities into campaigns, events, content, webinars, thought leadership, customer stories, executive moments, and sales enablement.
• Turn broad requests into clear marketing plans with defined objectives, audiences, messaging, channels, timelines, owners, deliverables, and success metrics.
• Create messaging frameworks, value propositions, and narratives that connect Autodesk's AEC story, Design and Make platform message, and customer outcomes to partnership and association audiences.
• Work with strategic partnerships, industry strategy, product marketing, audience marketing, events, communications, customer advocacy, sales, customer success, technical sales, and partner teams to align and execute programs.
• Shape partnership and association storytelling across major AEC moments, including Autodesk University, industry conferences, partner events, association programs, digital campaigns, and executive engagements.
• Evaluate co-marketing opportunities, sponsorships, association programs, and industry activations based on audience fit, strategic value, reach, credibility, timing, cost, and expected impact.
• Manage and prioritize partnership and association marketing investments, including sponsorships and program budgets, with a focus on impact, ROI/ROMI, and learnings.
• Package partnership-informed narratives for sales, customer success, and technical sales teams, including talk tracks, proof points, customer examples, and campaign follow-up guidance.
• Help internal teams understand how strategic partnerships and associations influence priority AEC audiences, including where Autodesk should show up and why.
• Define and track success metrics, including audience engagement, content performance, event impact, account influence, pipeline influence where applicable, customer adoption signals, and partnership or association impact.
• Use performance data, market intelligence, partnership insights, and stakeholder feedback to improve partnership and association marketing programs.
• Build repeatable planning, execution, and reporting processes for AEC partnership and association marketing.
• Travel domestically and internationally for key industry events, partnership activations, and internal planning moments as needed.

• 6+ years in B2B marketing, partnership marketing, industry marketing, audience marketing, field marketing, integrated campaigns, associations marketing, or a related discipline.
• Background marketing to or working within AEC, infrastructure, construction technology, geospatial technology, design technology, enterprise SaaS, or a related industry.
• Track record of executing co-marketing programs with strategic partnerships, associations, industry groups, technology partners, or ecosystem organizations.
• Strong understanding of integrated marketing channels, including events, sponsorships, digital campaigns, webinars, content, thought leadership, customer stories, executive engagement, and sales enablement.
• Ability to develop campaign briefs, messaging frameworks, partnership narratives, value propositions, activation plans, executive updates, and performance reports.
• Strong cross-functional collaboration skills, with the ability to align stakeholders across marketing, product, strategy, sales, communications, events, customer success, and external partner teams.
• Strong project management skills, with the ability to manage multiple workstreams, timelines, stakeholders, and deliverables.
• Ability to turn ambiguous partnership or association goals into clear marketing plans and executable programs.
• Comfortable working in a matrixed organization and moving quickly on high-priority initiatives.
• Strong written and verbal communication skills.

• Familiarity with BIM, GIS, infrastructure, civil engineering, architecture, engineering, construction, owners, or digital project delivery workflows.
• Prior work supporting strategic technology partnerships, industry associations, or partnership ecosystems through marketing.
• Knowledge of major AEC industry events, user conferences, association programs, or customer-facing activations.
• Hands-on ownership of sponsorships, co-marketing budgets, association investments, or partnership marketing program budgets.
• Ability to create sales or customer-facing enablement tied to partnership campaigns, industry moments, or strategic narratives.
• Fluency with campaign, event, content, or pipeline data to measure marketing impact and optimize programs.
• Background in global or multi-region B2B marketing.
• Familiarity with large enterprise technology or SaaS environments.