Principal Content Designer - Forma Design

Job Requisition ID #

26WD97430

Position Overview

At Autodesk, we do what no other company can: we help our customers design and make anything. The Experience Foundations team at Autodesk plays a critical role in designing the experiences that make that mission a reality, especially in this transformative moment where seamless digital experiences and AI-powered innovation will empower customers and teams to achieve meaningful outcomes faster.

Within the Experience Foundations team for AEC (Architecture, Engineering, and Construction), we are seeking a Principal Content Designer for Forma Design. This team is responsible for designing the AI-native industry cloud for the AEC lifecycle that enables teams to make data-driven planning and early-design decisions, seamlessly connecting workflows and driving collaboration. Reporting to a Senior Manager of Content Strategy, this role will be responsible for creating clear, engaging, and consistent content that delivers excellent customer experiences with future-forward strategies.

• In close partnership with the Senior Content Strategist for Forma, create and execute content that includes user interface labels and strings, in-product messaging, in-product learning experiences, customer-facing online help, and tutorials
• Apply existing standards, design systems, and patterns, and evolve those guidelines and best practices to account for gaps and inconsistencies to drive coherence and comprehension
• Partner closely with Product, Design, Engineering, Research, Data Science, and other cross-functional roles to ensure content is integrated early and effectively into the product development process on top priorities
• Guide the design of learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk's AI-forward product direction
• Continuously explore and improve tools, methods, and AI-enabled ways of working that strengthen content quality, speed, innovation, and impact at scale
• Develop scaling strategies including empowering partners, evolving approaches to support documentation, and leveraging AI
• Define success metrics for content quality and effectiveness and partner with cross-functional teams to evaluate and continuously improve the experience through research and iteration
• Capture project requirements and other information necessary to estimate content development efforts
• Track trends and developments in content design, leveraging and sharing this knowledge to further mature our content design practice
• Collaborate with content strategists across AEC's product teams to ensure product-specific considerations are accounted for and create cohesion across the product ecosystem

• 8+ years of experience in UX writing, content design, content strategy, product design, service design, conversation design, or a related experience design discipline
• Proven experience delivering high-quality, in-product content design and strategy for complex digital product environments and/ or software applications
• Expertise distilling complex and technical subject matter into clear and concise written, visual, or video content
• Experience partnering closely with Product, Design, Engineering, and Research to influence product direction and deliver integrated user experiences
• Excellent communication and storytelling skills, with the ability to explain design rationale and influence stakeholders at multiple levels
• Demonstrated commitment to customer-centered design, iteration, and evidence-based decision-making
• Track record of working effectively in fast-moving environments where product capabilities evolve quickly and content must keep pace
• Expertise designing in-product onboarding and learning experiences that are engaging, personalized, and contextual, and evolve traditional support models
• Familiarity with AI tools, agentic systems, and the opportunities and risks involved in designing AI-native user experiences
• Experience with AI-powered workflows for content governance and distributed content creation.
• Experience with international brands.
• Bachelor's degree in English, Communications, Human-Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience

• Experience in the AEC industry
• Deep expertise in conversational UX, content design for AI-driven experiences, and designing guidance that helps users navigate complex workflows
• Passion for applying product design, AI, and content strategy to empower designers, makers, and builders