Industry Marketing Manager (MEP and Structural Engineering)

Job Requisition ID #

26WD94757

Position Overview

Building engineers make the amazing happen. From ensuring that the tallest skyscrapers in the world stand, to playing a critical role in slowing climate change, building engineers improve our lives and make the world better.

This role is an exciting opportunity to use your strategic marketing and storytelling skills, deep audience understanding, and narrative excellence to lead Autodesk's global audience marketing efforts for Structural and MEP Engineering audiences.

In this highly collaborative role, you'll work across industry strategy, product marketing, campaign development, content, field, and sales to define the voice, needs, and opportunities for the Building Engineering audience. You will translate customer insights into clear messaging, compelling content, and full-funnel marketing strategies that drive awareness, engagement, demand, and customer success.

Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs.

Responsibilities

Audience Strategy & Positioning

• Lead Autodesk's global audience marketing strategy for Building Engineering, defining the unique needs, motivations, and challenges of structural and MEP engineers
• Develop and refine personas, value propositions, positioning, and messaging that articulate Autodesk's differentiated value across structural design, building systems engineering, analysis, coordination, and sustainability workflows
• Serve as the internal champion and subject-matter steward for the Building Engineering audience - informing product, strategy, sales, and cross-functional marketing

• Help drive and direct customer research, engineering workflow insights, competitive analysis, and market trends
• Translate insights into actionable frameworks, ICP definitions, and audience-level narratives that guide marketing, sales, and product decision-making
• Understand how engineering teams evaluate tools, manage risk, collaborate, and coordinate across disciplines

• Partner with content and campaign teams to create high-impact assets: customer stories, case studies, webinars, thought leadership, and POVs tailored to engineers
• Build relationships with key structural and MEP customers to secure proof points around productivity, quality, sustainability, and coordinated delivery

• Work with Campaign Development and Demand Generation to plan and execute multi-channel, full-funnel campaigns tailored to building engineers and technical buyers
• Define campaign objectives, success metrics, and core messages; monitor performance and refine strategy with analytics teams
• Identify opportunities to amplify engineering-focused content across owned, earned, and paid channels - including engineering trade media and associations

• Partner with sales, technical sales, and industry strategy teams to align marketing programs with go-to-market priorities for structural and MEP engineering
• Collaborate on audience-centric sales enablement content (personas, talk tracks, value messaging, playbooks) to support pipeline generation and account engagement

• Build strong relationships across product, marketing, PR, web, events, and education teams to align Autodesk's engineering audience narrative and priorities
• Provide clear internal communications that articulate the Building Engineering audience strategy, market opportunity, and key insights
• Represent the Building Engineering audience in planning cycles, cross-functional initiatives, and campaign development sprints

• 5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)
• Deep understanding of the AEC industry trends and the needs of engineering professionals
• Demonstrated ability to develop audience-specific positioning, messaging, and marketing strategies
• Proven experience in planning and executing successful product launches, including go-to-market strategies
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives
• Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels
• BA/BS required, MBA or equivalent experience is a plus