Growth Marketing Manager, Self-Service Revenue
Job Requisition ID #
25WD94446
Position Overview
We are seeking a Growth Marketing Manager, Self-Service Revenue,to join our Emerging Business team within our Portfolio Marketing department. In this role, you will lead strategies that increase eStore revenue for the Autodesk Construction Cloud (ACC) portfolio. This person will be critical in scaling our self-service channel and will own initiatives that drive traffic, optimize conversion, and deliver significant revenue impact.
You will collaborate with sales, product marketing, and analytics teams to ensure seamless execution and measurable results. Expertise in eCommerce, marketing automation, and AI-driven growth tactics is essential.
Responsibilities
- eStore Growth Strategy: Develop and execute strategies to increase visits, conversions, and revenue for our Construction Software eStore
- Performance Marketing: Launch and optimize paid and organic acquisition campaigns to drive qualified traffic to the eStore
- Conversion Optimization: Implement A/B and multivariate testing across landing pages and checkout flows to improve conversion rates
- Tracking & Attribution: Build robust tracking frameworks for revenue attribution and campaign ROI
- Trial Conversion Programs: Design lifecycle campaigns to convert trial users into paying customers via the eStore
- AI & Automation: Deploy AI-driven workflows and marketing automation to scale eCommerce campaigns efficiently
- Data Analysis: Monitor KPIs and provide actionable insights to leadership for continuous improvement
- Cross-Functional Collaboration: Partner with sales and product teams to align growth initiatives with business objectives
KPIs for this position
- eStore Revenue Growth (quarterly and annual targets)
- Conversion Rate (visitor-to-purchase)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Trial-to-Paid Conversion Rate
- Average Order Value (AOV)
Minimum Qualifications
- 5+ years in growth, demand generation, or performance marketing, with proven eCommerce experience
- Bachelor's degree in marketing, business, or a related field; master's degree preferred
- Hands-on expertise with marketing automation tools (Marketo, HubSpot) analytics platforms and Salesforce CRM
- Experience understanding of paid media channels and conversion optimization
- Experience implementing A/B testing and multivariate experiments
Preferred Qualifications
- Experience with B2C or familiarity with B2B SaaS
- Experience with AI-driven marketing workflows
- Advanced Excel or BI tool proficiency (Power BI, Tableau)
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency
Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $85,200 and $146,960. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
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Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
Are you an existing contractor or consultant with Autodesk?
Please search for open jobs and apply internally (not on this external site).
Perks and Benefits
Health and Wellness
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- FSA
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Health Reimbursement Account
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Non-Birth Parent or Paternity Leave
- Birth Parent or Maternity Leave
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
- Work-From-Home Stipend
Office Life and Perks
- Some Meals Provided
- Commuter Benefits Program
- Casual Dress
- Pet-friendly Office
- Happy Hours
- Snacks
- Company Outings
Vacation and Time Off
- Personal/Sick Days
- Paid Holidays
- Unlimited Paid Time Off
- Leave of Absence
- Paid Vacation
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- Relocation Assistance
- Performance Bonus
- Stock Purchase Program
- Company Equity
- 401(K) With Company Matching
Professional Development
- Shadowing Opportunities
- Access to Online Courses
- Promote From Within
- Learning and Development Stipend
- Lunch and Learns
- Tuition Reimbursement
- Mentor Program
- Internship Program
- Leadership Training Program
- Professional Coaching
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
- Black founded/led
- BIPOC founded/led
- Latinx founded/led
- Asian founded/led
- LGBTQ+ founded/led
- Veteran founded/led