General Adoption Manager

Job Requisition ID #

26WD96079

Position Overview

Autodesk is seeking a senior-level Product Adoption Lead to drive scaled adoption of Informed Design across our customer base. This role is responsible for defining and executing a comprehensive adoption strategy that increases the number of active customers, deepens product usage, and accelerates time to value.

This is a highly strategic and execution-oriented role requiring strong cross-functional leadership, operational rigor, and executive-level communication skills. The successful candidate will operate with a high degree of autonomy, influence without authority, and deliver measurable impact at scale.

Success Metrics

• Increase in active customer count for Informed Design
• Improvement in activation and onboarding completion rates
• Growth in key feature utilization
• Retention and expansion indicators linked to adoption programs
• Timely delivery of strategic initiatives and executive reporting

• Develop and maintain a multi-quarter self-serve product adoption strategy for Informed Design, aligned to business growth objectives.
• Translate strategic priorities into a clear implementation roadmap with defined milestones, KPIs, and success metrics.
• Identify adoption barriers across customer segments and implement scalable solutions to increase product activation, usage, and expansion.
• Partner with Product to align adoption initiatives with roadmap priorities and product capabilities.

• Lead cross-functional alignment across Product, Marketing, Sales, Customer Success, Support, and Operations to ensure coordinated self-serve adoption efforts.
• Serve as the central point of accountability for adoption-related initiatives, ensuring programs are delivered on time and with measurable impact.
• Influence stakeholders at multiple levels to prioritize initiatives that drive customer growth and product utilization.

• Design and operationalize scalable programs that increase product awareness, onboarding effectiveness, and sustained usage.
• Segment customers appropriately and tailor strategies for different maturity levels and use cases.
• Establish repeatable frameworks for onboarding, education, enablement, and customer engagement that can scale globally.

• Define the content strategy required to support adoption (e.g., playbooks, tutorials, customer stories, enablement materials).
• Manage contractors and external resources to develop high-quality adoption content efficiently and at scale.
• Ensure content aligns with product positioning, customer needs, and measurable adoption outcomes.

• Establish and track clear adoption KPIs (e.g., activation rates, feature usage, retention indicators, expansion signals).
• Use data to identify trends, diagnose performance gaps, and recommend course corrections.
• Provide succinct, executive-ready updates to Leadership, including progress against goals, risks, and recommended actions.
• Build dashboards or reporting mechanisms that create ongoing visibility into adoption performance.

• Implement feedback loops from customers and internal stakeholders to refine self-serve adoption programs.
• Test and iterate on messaging, onboarding approaches, and engagement strategies to improve performance over time.
• Benchmark against industry best practices in product-led growth and scaled adoption.

• 8-12+ years of experience in product growth, customer success, product marketing, lifecycle management, or related functions.
• Demonstrated success developing and executing scaled product adoption or growth strategies in a SaaS or technology environment.
• Strong strategic thinking combined with operational execution capability.
• Proven ability to lead cross-functional initiatives without direct authority.
• Experience managing contractors or external partners for content development or program delivery.
• Strong analytical skills and comfort working with product usage data and business metrics.
• Exceptional written and verbal communication skills, with experience presenting to senior leadership.
• Experience working in complex, matrixed organizations.

• Experience with product-led growth models or usage-based adoption frameworks.
• Familiarity with AEC, design, or manufacturing workflows.
• Experience launching or scaling new products within an existing customer ecosystem.
• MBA or advanced degree (optional).