Executive Programs Marketing Manager

Job Requisition ID #

26WD94999

Job Summary
The Executive Programs Marketing Operations Manager drives targeted engagement for Autodesk's executive audiences. This role activates multi-channel programs, strengthens customer relationships, and aligns tightly with Sales and Leadership to support Autodesk's strategic priorities. The ideal candidate brings strong campaign execution, audience strategy expertise, and a values-driven approach aligned to Autodesk's One ORBIT culture.

Responsibilities

• Own end-to-end program operations, including data governance, reporting frameworks, workflow design, and systems that enable scalable execution across the Global Executive Engagement portfolio
• Build and maintain dashboards that surface program performance, pipeline impact, budget pacing, nomination flow, and field participation. Translate insights into clear recommendations that improve effectiveness and resource allocation
• Manage budget tracking, forecasting, and reconciliation across programs. Monitor spend to plan, identify efficiencies, and guide investment decisions
• Drive the audience strategy for all executive programs, including segmentation, targeting criteria, account prioritization, and nomination allocation models in partnership with Sales, Leadership, and Field Marketing
• Support field enablement to ensure teams understand program value, eligibility, nomination paths, and expected outcomes. Deliver tools, guidance, and communications that increase field adoption and program pull-through
• Oversee centralized nomination intake, routing, and approvals. Improve accuracy, transparency, and speed using operational best practices and standardized processes
• Develop integrated marketing strategies aligned to business priorities. Test audience segments, channels, and content to increase performance and reduce operational friction
• Measure program engagement end-to-end. Report on conversions, cost-per-engagement, pipeline influence, and ROI to drive continuous optimization
• Identify cross-program opportunities to streamline workflows, consolidate tools, reduce duplication, and improve resource leverage
• Partner with Sales and Leadership to ensure visibility, collaboration, and accurate forecasting across executive audience efforts
• Demonstrate strong analytical, operational, and collaboration skills while modeling Autodesk's One ORBIT values in every interaction
• Execute digital, direct mail, and event-based campaigns to engage executive audiences and deepen customer relationships
• Design and launch marketing strategies aligned to business priorities with a focus on personalization and segmentation
• Measure program performance, optimize for ROI, and manage post-engagement communications to drive ongoing customer momentum
• Lead audience acquisition and targeting across the Executive Engagement portfolio in partnership with Sales and Leadership
• Own field alignment, budget planning, and operational coordination across regions, industries, and customer segments
• Deliver executive-level reporting and surface insights that improve program effectiveness and inform strategic decisions
• Demonstrate Autodesk's One ORBIT values-Optimistic, Relentless, Brave, Ingenious, Trusted-in every interaction
• Strong analytical skills with ability to interpret results and optimize for ROI
• Proven cross-functional collaboration experience with Sales and Leadership teams

• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience)
• 5+ years of B2B or executive-level marketing operations experience in campaigns, programs, or customer engagement
• Experience with segmentation, personalization, and integrated marketing strategies
• Excellent communication, storytelling, and project management skills
• Ability to work independently while modeling One ORBIT behaviors