Enterprise Account Based Marketing Manager
CO Salary Range: USD 85,200.00 - 146,960.00 per year
Job Requisition ID #
25WD91335
Position Overview
The Autodesk Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach strategy as a collaborative sales and Marketing partnership (ABSM), and will apply a data-driven methodology, continually testing and evaluating success of campaigns and programs based on the impact to the business. The ABSM Manager collaborates closely across Marketing, sales, and SDR teams for a fully integrated approach.
Responsibilities
- Deliver account portfolio research and analysis to drive ABSM strategies
- Strategize, execute, and optimize data-driven ABSM 1:1 strategies to achieve sales goals aligned to customer imperatives for assigned accounts or clusters
- Deploy multi-channel ABM 1:1 campaigns, including crafting strategy, aligning internal teams, and project managing execution
- Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
- Iterate and optimize campaigns based on data and analysis of ABSM campaigns and tactics
- Collaborate with ABSM Marketing and sales teams (sales and Marketing interlock) to prioritize key accounts or key account clusters
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Work closely with ABM managers and MOT to leverage high-performance ABSM Marketing tools and integrations
- Partner closely with inside sales teams to ensure strong Marketing and sales alignment
Minimum Qualifications
- Bachelor's degree in marketing or related field with minimum of 5+ years in B2B enterprise software
- Demonstrated ability to provide strategic and consultative input to sales team
- Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution
- Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
- Executive engagement and event management experience
- Solid written, verbal, interpersonal and presentation communication skills
- Self-motivated team player able to work cross-functionally
- Experience using salesforce.com
- Ability to travel. (up to 30% during peak times)
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
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Salary transparency
Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $85,200 and $146,960. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
Are you an existing contractor or consultant with Autodesk?
Please search for open jobs and apply internally (not on this external site).
Perks and Benefits
Health and Wellness
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- FSA
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Health Reimbursement Account
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Non-Birth Parent or Paternity Leave
- Birth Parent or Maternity Leave
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
- Work-From-Home Stipend
Office Life and Perks
- Some Meals Provided
- Commuter Benefits Program
- Casual Dress
- Pet-friendly Office
- Happy Hours
- Snacks
- Company Outings
Vacation and Time Off
- Personal/Sick Days
- Paid Holidays
- Unlimited Paid Time Off
- Leave of Absence
- Paid Vacation
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- Relocation Assistance
- Performance Bonus
- Stock Purchase Program
- Company Equity
- 401(K) With Company Matching
Professional Development
- Shadowing Opportunities
- Access to Online Courses
- Promote From Within
- Learning and Development Stipend
- Lunch and Learns
- Tuition Reimbursement
- Mentor Program
- Internship Program
- Leadership Training Program
- Professional Coaching
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
- Black founded/led
- BIPOC founded/led
- Latinx founded/led
- Asian founded/led
- LGBTQ+ founded/led
- Veteran founded/led