Director of Marketing for Industrialized Construction

Job Requisition ID #

25WD94071

Job Summary:

The Director of Marketing for Industrialized Construction will drive the strategic development and execution of marketing initiatives for Autodesk for industrialized construction. This role requires a visionary leader with deep knowledge of the construction industry, B2B marketing, and digital marketing trends and success requires significant cross-organizational alignment and collaborative execution. The Director of Marketing for Industrialized Construction will be responsible for driving brand awareness, generating qualified leads, and establishing our company as a market leader.

Key Responsibilities

Strategy & Planning

• Develop and implement a comprehensive, data-driven marketing strategy aligned with business objectives.
• Conduct market research to identify target audiences, industry trends, and competitive landscape, providing expert advice on positioning and messaging.
• Define and own the go-to-market strategy for all products and services, coordinating with Product, Sales, and Corporate Marketing teams.
• Create and manage the annual marketing budget, tracking and analyzing ROI on all marketing campaigns.

• Lead the development of all branding and corporate identity initiatives for Industrialized Construction, ensuring consistent messaging across all channels. Significant collaboration with Corporate Marketing team.
• Build and strengthen brand awareness through content marketing, digital advertising, social media, event participation, and public relations.
• Create and manage thought leadership content, including an IC Super conference, industry white papers, customer case studies, and webinars, to establish the company as an authority in industrialized construction.

• Define and direct the execution of integrated marketing campaigns across digital and traditional platforms to specific target customers.
• Develop content and collateral for various stages of the buyer's journey, supporting the sales team with compelling tools and materials.
• Oversee digital marketing efforts, including SEO, SEM, content marketing, email marketing, and marketing automation.
• Manage IC web assets and social media presence, driving traffic and engagement.
• Coordinate event marketing efforts, including industry trade shows and speaking engagements.
• Develop sales enablement strategy, content, training and roll out
• Responsible for analytics demonstrating the efficacy of IC marketing activity.

• Significant executive and cross-divisional influence and alignment to leverage broader company resources for successful execution.
• Supervise, mentor, and grow a high-performing marketing team.
• Manage agency partners, consultants, and other suppliers, including contract negotiation and management.
• Foster strong collaboration and communication with cross-functional teams, particularly Sales, Product Development, and Operations.

• 5+ years of progressive experience in a senior B2B marketing role, preferably within the AEC industry.
• Proven experience developing and executing comprehensive marketing strategies that drive measurable results.
• Demonstrated knowledge of the AEC market and a deep understanding of the industry's sales cycle, trends, and key players.
• Experience with digital marketing tools and platforms, including marketing automation software, Salesforce, and analytics tools.
• Strong analytical skills with a track record of using data to optimize campaign performance and track ROI.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Proven leadership and people management experience.

• Experience in a high-growth or startup environment.
• Master's degree in marketing, Business Administration, or a related field.
• Knowledge of industrialized construction.
• Familiarity with specific construction methods and installation procedures, modular construction or prefabrication.
• Knowledge specific contracting models, such as IDP and Design-Build.
• A strong portfolio of successful B2B marketing campaigns in a related industry.