Account Based Marketing Manager, Forma Design

Job Requisition ID #

26WD94526

ABM Manager - Autodesk Forma Site Design

Position Overview

Autodesk enables architects, engineers, and planners to design better, smarter buildings and infrastructure. Autodesk Forma Site Design accelerates feasibility, planning, and site modeling workflows. We are seeking an ABM Manager to lead strategic account-based initiatives across high-value architecture, engineering, and planning firms. You'll partner closely with Sales and Product Marketing to design multi-threaded ABM programs that drive net-new and expansion pipeline.

We are looking for a forma Account Based Marketing Manager who is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach strategy as a collaborative sales and Marketing partnership, and will apply a data-driven methodology, continually testing and evaluating success of campaigns and programs based on the impact to the business. The ABM Manager collaborates closely across Marketing, sales, and product teams for a fully integrated approach.

Responsibilities

• Deliver account portfolio research and analysis to drive ABSM (Account Based Sales and Marketing) strategies

• Strategize, execute, and optimize data-driven ABSM 1:1, 1: few, 1: many strategies to achieve sales goals aligned to customer imperatives for assigned accounts or clusters

• Deploy multi-channel ABM 1:1, 1: few, 1: many campaigns, including crafting strategy, aligning internal teams, and project managing execution

• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize

• Iterate and optimize campaigns based on data and analysis of ABSM campaigns and tactics

• Collaborate with Marketing and sales teams (sales and Marketing interlock) to prioritize key accounts or key account clusters

• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders

• Work closely with ABM managers and MOT to leverage high-performance Marketing tools and integrations

• Partner closely with inside sales teams to ensure strong Marketing and sales alignment

• Minimum of 5+ years in B2B enterprise software

• Excellent communication, storytelling, and executive-ready presentation skills

• Strong project management and multitasking abilities

• AEC/AECO, civil engineering, architecture, or design-tech marketing experience

• Experience influencing multi-stakeholder buying groups

• Hands-on experience with ABM platforms (6sense, Demandbase, Folloze)

• Demonstrated ability to provide strategic and consultative input to sales team

• Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution

• Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role

• Executive engagement and event management experience

• Solid written, verbal, interpersonal and presentation communication skills

• Self-motivated team player able to work cross-functionally

• Experience using salesforce

• Ability to travel. (up to 30% during peak times)