Product Marketing Manager, Customer Marketing- DX

DX is one of the fastest-growing SaaS companies in the country, helping engineering leaders build high-performing, productive teams. Our platform delivers actionable insights into developer experience and productivity - empowering companies like Netflix, Uber, Dell, Pfizer, and Vanguard to operate at their best.

DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian, which means more resources behind our mission, faster product innovation, and an even bigger impact for the teams who rely on us.

Overview: Product Marketing Manager, Customer Marketing

We're looking for a Product Marketing Manager to own customer marketing for DX the developer productivity insights platform. In this role, you'll turn some of the world's most advanced engineering organizations into stories, proof, and programs that accelerate pipeline and expansion.

You'll be a core member of the marketing team. Your focus: build and run the customer proof enginecase studies, testimonials, references, and spotlight webinarsso every DX narrative is backed by real outcomes.

What you'll do

Own the customer proof pipeline

• Build and maintain a structured pipeline of customer stories across segments, regions, and use cases
• Partner with Sales, Customer Success, and our CEO/exec team to identify and prioritize the right customers for stories and references
• Regularly sit in on deal reviews, lost-deal debriefs, and win/loss calls to hear firsthand what prospects push back on and what evidence moves them
• Treat the engine like a product: stay close with your customer (Sales) to understand the objections and proof they could use, and iterate on formats for delivering customer proof.
• Design a simple, repeatable intake and qualification process so anyone can nominate great customers

• Deliver at least 1 written case study per month and 4 video stories per year, from brief → interviews → approvals → publish
• Produce a mix of story formats: one-pagers, in-depth narratives, logo walls, customer spotlights, and story slides for sales and execs
• Work closely with our research and product marketing teams so every story reinforces our core DX positioning and the latest findings

• Own quarterly "customer story moments" coordinated releases that package multiple stories into market-facing campaigns
• Partner with Growth & Demand Gen to ensure every customer story is amplified: newsletter features, social, blog recaps, webinars, and events
• Partner with design to turn evidence into assets and slides that teams can use
• Coordinate with the Events team to bring customers into roadshows, panels, and flagship events as speakers and references

• Build a systematic, always-on testimonial program that generates a steady stream of customer reviews and ratings on G2, Gartner Peer Insights, and other relevant platforms
• Stand up and maintain a lightweight but reliable customer reference program: who can speak to what, under which conditions
• Monitor and report on review volume, star ratings, category rankings, and competitive positioning on G2 and Gartner Peer Insights
• Collaborate with Sales, Customer Success, and Analyst Relations to source and prep references for key deals and analyst interactions
• Track and report on reference health (coverage by segment, vertical, region, and use case) and close gaps proactively

• Work with the Senior PMM to ensure customer stories ladder up to the DX narrative and product strategy
• Collaborate with our Senior Researchers and Data Analyst to infuse stories with tangible outcomes (e.g., productivity metrics, AI adoption, engineering health)
• Support Analyst Relations by surfacing proof points and customers for MQs, briefings, and inquiries

• Have 47+ years in B2B SaaS marketing, with meaningful experience in customer marketing, product marketing, or content marketing
• Have built or run a customer stories / case study / reference program before, ideally in a complex or technical product environment
• Are a strong storyteller who can move fluidly between interview notes, customer quotes, product value, and business outcomes
• Are comfortable interviewing senior stakeholders (VP Eng, CTO, CIO) and turning those conversations into clear, compelling narratives
• Can manage a full production process: intake, outreach, interviews, approvals, writing, and coordination with design and video partners
• Are highly organized and detailoriented you keep the pipeline and reference database clean, current, and searchable
• Enjoy working crossfunctionally with Sales, Customer Success, Product, Analysts, and Events and can influence without a large team of your own
• Are excited by the idea of working at the intersection of developer productivity, AI, and engineering leadership