Learning Marketing Manager

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Marketing Strategy & Campaign Ownership

• Build and own the annual and quarterly marketing strategy for Learning and Credentialing, aligned to business and learner experience goals.
• Lead go-to-market (GTM) strategy for new courses, credentials, and recertification initiatives.
• Develop full-funnel campaigns with defined goals, learner segments, messaging strategies, and performance metrics.
• Continuously refine audience segmentation strategies, tailoring campaigns more precisely based on behavioral, demographic, and performance-based insights.
• Collaborate with other internal marketers and PMMs to integrate Learning campaigns into broader customer journeys.
• Post-Sales Focus: Strong experience with customer success marketing, adoption programs, and user enablement
• Market Segment Knowledge: Demonstrated experience marketing to enterprise, mid-market, and SMB customers
• Persona-Based Marketing: Proven track record creating marketing strategies tailored to multiple personas (end users, administrators, power users, executive buyers)

Copywriting & Content Creation

• Write clear, compelling, and conversion-oriented copy for email, landing pages, social media, paid ads, and in-product placements.
• Tailor storytelling to various learning personas and stages, reinforcing value and motivating continued engagement.
• Maintain consistency with brand voice while optimizing content for engagement and performance.

Pipeline Growth & Lead Generation

• Design campaigns that acquire new learners via organic, paid, email, and in-product strategies.
• Guide learners through progressive learning paths that lead to deeper engagement and certification.
• Implement segmentation strategies to target high-value or underserved learner cohorts.

Portfolio & Brand Promotion

• Collaborate with the PMM to develop and articulate the value proposition for the entire learning and certification portfolio.
• Elevate the learning and credentialing brand as a central part of the customer experience and community engagement ecosystem.

Engagement, Retention & Gamification

• Create and manage gamified learner journeys that encourage milestone achievements and continued progress.
• Partner with the Learning (product) team to activate behavior-based nudges and content triggers.
• Design re-engagement programs for learners with expired certifications or drop-off risk.

Cross-functional Collaboration & Internal Enablement

• Act as the marketing lead for Learning, driving alignment across product, content, community, lifecycle, and sales enablement.
• Contribute to internal readiness and campaign briefs that help cross-functional teams amplify Learning across touchpoints.
• Evangelize the importance of learning and credentialing within the broader company narrative.

Measurement, Optimization & Segmentation

• Define, track, and report KPIs for campaign performance, learner growth, certification completion, and recertification.
• Use behavioral signals, cohort data, and engagement patterns to segment audiences and refine marketing strategies.
• Run A/B and multivariate tests to optimize campaign elements, learner journeys, and conversion points.
• Translate insights into sharper targeting, clearer messaging, and higher-impact campaigns.

• Experience marketing SaaS-based learning programs (e.g., learning paths, courses, credentials).
• Deep understanding of learning personas and archetypes, and how to market to them effectively.
• Experience with gamification strategies and milestone-based learning journeys to encourage learner momentum.
• Familiarity with cohort testing, segmentation, and performance analysis to refine marketing and messaging.
• Strong ability to align marketing outcomes with learner behavior and overall business goals.
• Familiarity with LMS platforms, certification software, or self-service learning models.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

Client-provided location(s): Flexible / Remote, Gdańsk, Poland

Job ID: Atlassian-21888

Employment Type: OTHER

Posted: 2025-10-01T19:19:59