Head of Proprietary Events

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Our Global Events team is comprised of passionate event marketers with backgrounds in building world-class, award-winning events that drive growth, build awareness, expand reach and create brand champions. The objective of the team is to craft customer-centric experiences through omni-channel marketing campaigns, and have a bit of fun while we do it!

As the leader of the Global Proprietary Events team, you will architect and steer a world-class portfolio that serves as a primary driver for our brand and pipeline. You will oversee a diverse ecosystem of in-person experiencesincluding our annual flagship user conference, regional roadshows and multi-day developer events. This is a high-impact role for a visionary leader who excels at balancing creative attendee journeys with the operational rigor required of a multi-billion dollar enterprise.

• Visionary Portfolio Management: Build and evolve a strategic events roadmap that aligns with company-wide priorities, ensuring every event serves as a catalyst for our mission and values.
• Enterprise Alignment: Act as a strategic partner to Marketing, Sales, Field, and Channel leadership to ensure event strategies are deeply integrated into the go-to-market motion and localized for global relevance.
• Data-Driven Decision Making: Establish a culture of accountability by using data and analytics to measure event ROI, attendee sentiment, and pipeline impact. You will use these insights to justify investments, pivot strategies, and optimize the portfolio for growth.
• Creative Excellence: Set the standard for high-fidelity event experiences that engage, educate, and inspire, ensuring our products are showcased through a lens of innovation and customer success.

• Team Development & Mentorship: Lead with a "People First" mindset. You will be responsible for the career architecture and growth of a high-performing team, fostering an environment of psychological safety, resilience, and continuous learning.
• Global Operational Rigor: Develop and institutionalize the frameworks, playbooks, and processes necessary for a global team to operate with speed and consistency.
• Financial Stewardship: Manage complex, multi-million dollar budgets with a focus on revenue modeling, contract risk mitigation, and sophisticated forecasting.
• Change Leadership: Serve as a stabilizing force during periods of rapid change, navigating business shifts and logistical challenges with agility and a solution-oriented mindset.

• You will lead the proprietary events team and build a world-class proprietary events portfolio that includes digital and in-person event campaigns. This portfolio includes our annual user conference, regional road shows, developer events and community led conferences.
• You will collaborate with marketing, sales, field, and channel leaders to align event strategies with company vision, priorities, and target audiences, including the localization of strategies for regional events.
• You will design event experiences that engage, educate, and entertain attendees while reflecting our values and showcasing our products.
• You will develop operational structures and processes for efficient, flexible teamwork with global teams across Atlassian, including the creation of event frameworks and playbooks.
• You will manage complex event budgets including revenue modeling, contract risk mitigations, attrition and forecasting.
• You thrive in change and are agile and flexible leader, consistently addressing business strategy shifts or any challenges that arise during event planning cycles, ensuring quick and effective resolutions.

• 15+ Years of Experience: A proven track record in enterprise technology event management, with a deep understanding of the complexities of the B2B SaaS landscape.
• Elite People Leadership: 10+ years of experience leading large, diverse teams (10+ direct reports) including FTEs and contractors. You have a reputation for developing "leaders of leaders."
• Global Acumen: Extensive experience managing international projects, including localization, translation services, and navigating the complexities of international tax and multi-currency budgets.
• Strategic & Analytical Mindset: You are as comfortable in a spreadsheet as you are in a creative brainstorm. You have a demonstrated ability to use data to tell a story and drive executive-level decision-making.
• Hybrid Expertise: A background that spans both corporate strategy and production/logistics, giving you a 360-degree view of what it takes to execute at scale.
• Omni-Channel Mastery: Proven experience integrating events into broader omni-channel marketing campaigns and lead generation activities.