Field Marketing Manager, UK

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in the UK.

Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for the UK. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You'll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base.

We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building regional initiatives tailored to local audiences.

If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here.

In this role you will:

• Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within the UK market
• Deliver marketing campaigns and programs that will drive EMEA pipeline, with a specific focus on the UK
• Measure, analyse, and report on performance to marketing and sales leadership, in line with our GTM strategy
• Be an advocate for the UK sales organisation and help the rest of the marketing team understand regional priorities
• Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans
• Manage the UK activity calendar for the year
• Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximise brand exposure
• Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
• Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
• Engage with the Atlassian Brand and Global Communications teams to build awareness in the UK market through campaigns and PR agency support
• Oversee the localisation and adaptation of global marketing content and materials to ensure relevance to regional audiences

• At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus
• In-depth experience working with marketing and sales funnels
• Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
• Self-starting tendencies with an ability to drive projects forward
• Critical thinking with strong problem-solving skills
• The ability to successfully manage multiple campaigns and programs running at the same time
• A passion for metrics. You live for the data and use it to guide your programs and spend
• Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)