Field Marketing Manager, Brazil

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in LATAM, with a focus on Brazil.

Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for LATAM. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You'll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base.

• Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within LATAM market
• Deliver marketing campaigns and programs that will drive LATAM pipeline, with a specific focus on Brazil
• Measure, analyze, and report on performance to marketing and sales leadership, in line with our GTM strategy
• Be an advocate for the LATAM/Brazil sales organization and help the rest of the marketing team understand regional priorities
• Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans
• Manage the LATAM/Brazil activity calendar for the year
• Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximize brand exposure
• Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
• Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
• Engage with the Atlassian Brand and Global Communications teams to build awareness in the LATAM market through campaigns and PR agency support
• Oversee the localization and adaptation of global marketing content and materials to ensure relevance to regional audiences

• At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus
• In-depth experience working with marketing and sales funnels
• Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
• Self-starting tendencies with an ability to drive projects forward
• Critical thinking with strong problem-solving skills
• The ability to successfully manage multiple campaigns and programs running at the same time
• A passion for metrics. You live for the data and use it to guide your programs and spend
• Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)

• Brazilian Portuguese native essential